Digital Marketing & Digital Channels Expert

About the CompanyAstek Middle East is part of Astek, a global engineering and technology consulting group founded in France in 1988 and now present on five continents. The Middle East entity delivers IT and technology services across Saudi Arabia, the UAE, and Jordan, supporting clients in public and government, healthcare, transportation, banking, retail, airlines, and tourism. With 10,000 employees worldwide and revenue of €620 million in 2023, Astek focuses on digital transformation and complex systems engineering for international clients. The group promotes a strong culture of entrepreneurship, innovation, and continuous skills development. More information is available on the Astek Saudi Arabia and UAE country pages, and candidates can reach Astek Middle East at contact-astekme@astek-international.com.About the RoleWe are seeking an experienced Digital Marketing & Digital Channels Expert to take end-to-end ownership of digital marketing operations, website performance, search visibility, content execution, paid campaigns, analytics, and digital channel optimization for a leading organization.This is a hands-on role for a professional who can independently execute digital initiatives, solve technical and marketing challenges, and demonstrate measurable business results. The ideal candidate combines strong SEO and Generative Engine Optimization (GEO) expertise with website management, AI-enabled automation, marketing analytics, and Arabic and English content optimization.The successful candidate will work closely with internal stakeholders, developers, product teams, designers, and other business functions to improve digital visibility, user experience, engagement, and conversion performance.Key ResponsibilitiesOwn and optimize corporate websites, landing pages, microsites, social media accounts, search presence, and other digital properties.Manage website content, CMS publishing, metadata, redirects, indexing, sitemaps, structured data, and bilingual page quality.Develop and execute SEO and GEO initiatives to improve organic visibility across Google and AI-powered search and discovery platforms.Conduct Arabic and English keyword research, search-intent analysis, competitor research, and content optimization tailored to each audience.Plan, execute, and optimize paid digital campaigns across relevant advertising platforms, monitoring performance against agreed business objectives.Manage social media channels, content calendars, publishing, community engagement, and channel-specific optimization.Use AI tools and automation to improve research, content production, reporting, campaign workflows, and repetitive marketing tasks.Own marketing analytics, including GA4, Google Tag Manager, Google Search Console, conversion tracking, and performance dashboards.Analyze performance data, identify opportunities, investigate issues, implement improvements, and verify their impact.Collaborate with developers, product teams, designers, agencies, and subject-matter experts to deliver website and marketing enhancements.Monitor website health, technical SEO, page speed, broken links, user journeys, and conversion performance.Produce regular performance reports with measurable results, insights, and actionable recommendations.Maintain consistent brand messaging, content quality, and appropriate governance across digital channels.RequirementsBachelor's degree in Digital Marketing, Marketing, Communications, Business, Information Systems, or a related field.Minimum of 7 years of relevant digital marketing experience, including substantial hands-on execution.Demonstrable experience independently managing websites, SEO, social media, paid media, and marketing analytics.Proven, hands-on SEO and GEO experience, supported by specific examples and measurable improvements in search visibility.Experience managing website content, landing pages, metadata, indexing, redirects, sitemaps, structured data, and technical SEO requirements.Practical experience using AI tools and automation to improve marketing workflows and operational efficiency.Strong working knowledge of GA4, Google Tag Manager, Google Search Console, conversion tracking, and dashboard reporting.Excellent Arabic and English writing, editing, and search optimization skills, with an understanding of local search behavior and audience intent.Ability to troubleshoot unfamiliar technical or marketing problems, research solutions, coordinate implementation, and verify outcomes.Experience collaborating directly with technical and business stakeholders to deliver digital improvements.Strong analytical thinking, ownership, adaptability, and the ability to work independently in a fast-paced environment.Preferred Skills and ToolsExperience with Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and social media publishing platforms.Familiarity with SEO tools such as Semrush, Ahrefs, and Screaming Frog.Experience with CMS platforms, basic HTML/CSS, landing-page optimization, and structured data.Knowledge of Looker Studio, Power BI, Hotjar, or Microsoft Clarity.Experience with AI-assisted content workflows, prompt engineering, and lightweight automation.Saudi Arabia or GCC market experience; exposure to technology, healthcare, government, or B2B/B2G environments is an advantage.What We're Looking ForWe are looking for a proactive digital marketing professional who takes ownership from identifying a problem to implementing and measuring the solution. The ideal candidate learns new tools and emerging AI technologies quickly, applies that knowledge practically, and can demonstrate personal contributions through real projects, technical execution, and measurable before-and-after results.Candidates should be able to demonstrate what they personally delivered, the tools they used, the challenges they solved, and the results they achieved.If you have the expertise and hands-on experience to drive digital performance and improve search visibility, we encourage you to apply with your updated CV.