Digital Marketing & Growth Specialist

Dormo Solutions is based in Kathmandu. We work on technology projects including LowPropTax and projects involving climate data, sensors, and satellite data.We are hiring one Digital Marketing & Growth Specialist in Kathmandu, with an initial focus on LowPropTax, our property tax appeal service for US property owners.You will help potential customers understand the service, run digital campaigns, and measure which activities bring qualified leads and paying customers. This role combines social media, technical marketing, SEO content, and business understanding.Your responsibilities will include:Plan and manage Facebook and Instagram content and paid campaigns, including audience selection, budgets, creative testing, and performance improvements.Set up, test, and troubleshoot Meta Pixel and conversion events. Work with developers on Conversions API integration and tracking issues.Use Google Analytics 4, Google Tag Manager, and UTM tracking to measure the journey from campaign visits to enquiries and customer signups.Research search intent and write clear, SEO optimized articles, FAQs, and landing page copy for US property owners. Maintain page titles, descriptions, internal links, and existing content.Learn how LowPropTax works, including its customers, pricing, eligibility, appeal process, and common customer concerns. Confirm technical claims and location-specific deadlines with the relevant team before publication.Turn customer questions into useful posts, articles, and email follow-ups. Create simple graphics and short videos using tools such as Canva or CapCut.Work with the business and technical teams to improve landing pages, forms, and lead follow-up.Report on qualified leads, cost per qualified lead, customer acquisition cost, and conversion rates. Recommend what to continue, change, or stop based on the results.We are looking for someone with:Ideally 2 to 4 years of digital marketing experience, with examples of campaigns you personally managed.Practical experience with Meta Ads Manager, Meta Pixel, and conversion tracking.Strong English writing and editing skills, including published SEO content.Working knowledge of Google Analytics 4, Google Tag Manager, and Google Search Console.The ability to understand how a business earns revenue and connect marketing spending to customer acquisition.Confidence researching unfamiliar subjects, checking sources, and explaining complex information in plain language.The ability to prioritize work and manage day-to-day execution in a small team.Experience with US audiences, property services, financial services, Google Search Ads, or email automation would be helpful. Previous property tax experience is welcome, but you should be prepared to learn the subject in depth.During your first 90 days, you will be expected to understand the product and customers, audit the existing marketing and tracking, establish a focused content and campaign plan, and run initial experiments with clear reporting. Performance targets will be agreed after reviewing the baseline and available budget.To apply, email your CV and portfolio to hr@dormo.com.np with the subject Digital Marketing & Growth Specialist application.Include one campaign example explaining your role, budget, and results, plus two English writing samples, preferably including an SEO article. You may remove confidential client information.