Digital Marketing & Growth Specialist

Company Description ACOUP is a UAE-licensed employment and outsourcing company that helps organizations manage people, processes, and performance through integrated business solutions. We are recruiting on behalf of our client, that will be disclosed during the interview process. Role Description This is a full-time, on-site Digital Marketing & Growth Specialist role based in Dubai. The specialist will plan and execute digital marketing campaigns across channels, with a strong focus on social media, paid and organic online marketing, and performance-driven initiatives to generate leads and increase brand visibility. Daily responsibilities include managing social media calendars, monitoring campaign performance, optimizing content and ads, and using web analytics tools to track results and report on key metrics. The role involves collaborating with internal teams to align messaging, develop growth strategies, and support new service launches and promotional activities. The specialist will also stay current with digital trends and competitor activity, recommending data-based improvements to drive sustained growth.Performance Marketing & Paid AcquisitionPlan, execute, manage, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital platforms.Take ownership of campaign performance, advertising budgets, audience targeting, bidding strategies, creative testing, and ongoing optimization.Drive qualified leads, registrations, customer acquisition, subscriptions, sales, and revenue growth through performance marketing.Continuously improve ROAS, CAC, CPA, CPL, CTR, and conversion rates while identifying opportunities to scale successful campaigns.Manage the complete acquisition funnel from Ad → Landing Page → Lead/Signup → Customer, ensuring marketing activities contribute directly to business growth.Digital Marketing & Social Media ManagementDevelop and execute digital and social media strategies across all key platforms, including content planning, scheduling, publishing, and community engagement.Monitor platform trends and identify opportunities to increase reach, engagement, followers, website traffic, and conversions.Coordinate organic and paid digital activities to maintain consistent messaging and maximize overall campaign performance.Content CreationProduce high-quality written, graphic, photographic, and video content for social media, websites, advertising, and digital campaigns.Create compelling stories, promotional content, interviews, company updates, and industry-related content.Capture and edit photography and video from events, meetings, interviews, and organizational activities for different digital platforms.Brand AmbassadorBecome the recognizable face and personality of the organization across social media.Present confidently on camera for interviews, updates, promotional campaigns, and behind-the-scenes content.Represent the organization professionally at events and networking opportunities.Help develop a distinctive brand voice that is engaging, authentic, and credible.Analytics and PerformanceMonitor and report on social media performance using analytics tools.Recommend improvements based on audience insights and platform data.Measure campaign effectiveness against agreed KPIsCollaborationWork closely with internal teams to identify stories, campaigns, and content opportunities.Support marketing, communications, membership, and events activity through engaging digital content.Ensure all communications align with brand guidelines and organizational messagingSkills & QualificationsStrong Digital Marketing and Online Marketing skills, including campaign planning and execution across multiple channels.Social Media Marketing skills, with experience managing platforms, content calendars, and engagement strategies.Web Analytics skills, including the ability to interpret data, track performance, and optimize campaigns based on insights.Communication, both written and verbal, to collaborate with cross-functional teams and create clear, compelling messaging.Experience with performance marketing (e.g., PPC, paid social), SEO/SEM, and marketing automation tools is beneficial.Proficiency in using CRM and marketing dashboards, and comfort working with KPIs and growth metrics is preferred.Relevant experience in B2B or professional services, ideally within outsourcing, HR, or business support sectors, is an advantage.Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.