Digital Marketing & Growth Specialist
Location: Lahore, Pakistan (On-site) Job Type: Full-Time Experience Required: 1–3 Years Salary: PKR 80,000–120,000 per month (based on experience and skills)Job DescriptionWe are seeking a skilled and results-oriented Digital Marketing & Growth Specialist to join our team and drive marketing initiatives for a growing U.S.-based service business.The ideal candidate will have hands-on experience in both organic and paid marketing, with a strong understanding of digital advertising, local SEO, social media marketing, community engagement, and customer acquisition.This role requires someone who can independently identify growth opportunities, develop effective marketing strategies, and execute campaigns that deliver measurable business results.Key ResponsibilitiesDevelop, implement, and optimize digital marketing strategies across organic and paid channels.Plan, execute, and manage Google Ads campaigns, including keyword research, audience targeting, budget allocation, and performance optimization.Manage Meta Ads campaigns across Facebook and Instagram to drive targeted traffic, leads, and customer conversions.Develop organic social media strategies, including content planning, creation, scheduling, and audience engagement.Identify and leverage relevant Facebook groups, neighborhood communities, Nextdoor, and other local platforms to promote services and generate leads.Implement local SEO strategies, including Google Business Profile optimization, local keyword targeting, and search visibility improvements.Conduct market research, competitor analysis, and audience segmentation to identify new customer acquisition opportunities.Develop and execute community-based marketing initiatives, referral programs, and local promotional campaigns.Identify potential strategic partnerships with local businesses, property managers, and other relevant organizations.Create and optimize marketing funnels, landing pages, and conversion strategies to improve campaign effectiveness.Monitor key performance indicators, including lead generation, conversion rates, customer acquisition costs, and return on advertising spend.Prepare regular performance reports and recommend improvements based on campaign results.Stay updated on emerging digital marketing trends, tools, and strategies to identify new growth opportunities.Qualifications & Requirements1–3 years of relevant professional experience in digital marketing, growth marketing, or performance marketing.Demonstrated experience managing Google Ads and Meta Ads campaigns.Strong understanding of organic social media marketing, community engagement, and lead generation.Working knowledge of local SEO, Google Business Profile, and search engine optimization.Familiarity with Google Analytics, Google Search Console, Meta Business Suite, and other relevant marketing tools.Experience developing marketing strategies focused on customer acquisition and measurable business growth.Strong analytical, problem-solving, and communication skills.Excellent written and verbal English proficiency.Ability to manage multiple marketing initiatives independently and meet performance objectives.Experience targeting U.S. audiences or working with service-based businesses will be considered an advantage.What We OfferCompetitive monthly salary of PKR 80,000–120,000, depending on experience and qualifications.Opportunity to work with a growing U.S.-based business.A collaborative environment with the freedom to introduce and implement new ideas.Direct involvement in marketing strategy, decision-making, and business growth.Opportunities for professional development and long-term career advancement.How to ApplyInterested candidates are encouraged to submit their updated CV along with a portfolio or examples of previous marketing campaigns.Applicants who can demonstrate successful campaigns, measurable growth, or customer acquisition results will be given preference.Important NoteThis is not an entry-level position.
We are looking for a marketing professional who can take initiative, work independently, and bring practical expertise to the role.As part of a small and growing team, the selected candidate will have significant ownership of marketing initiatives and play an important role in shaping our overall marketing strategy. We value individuals who can provide strategic direction, recommend effective approaches, and take responsibility for execution rather than relying on extensive supervision.Candidates should have relevant hands-on experience and be confident in their ability to independently plan and execute marketing campaigns.