Digital Marketing & Social Media Specialist

Rullart is looking for a creative and performance-driven Digital Marketing & Social Media Specialist to manage and grow our digital presence.Key Responsibilities:* Manage Rullart’s social media accounts, primarily Instagram and TikTok.* Develop and execute monthly and weekly content plans.* Strong understanding of social media algorithms, trends, reach, and engagement strategies.* Create ideas and concepts for Reels, Stories, Posts, and campaigns.* Write engaging Arabic and English content and captions.* Plan, launch, and optimize Meta advertising campaigns.* Monitor campaign performance, including ROAS, CPA, CTR, conversions, and sales.* Analyze social media insights and identify opportunities to improve performance.* Coordinate with photographers and designers to produce high-quality, on-brand content.* Plan digital campaigns for product launches, seasonal promotions, and special occasions.* Coordinate influencer and blogger collaborations.* Monitor competitors, market trends, and emerging social media opportunities.* Drive qualified traffic to the website and support online sales growth.* Prepare regular performance reports with clear recommendations and action plans.Requirements:* Proven experience in digital marketing and social media management, preferably in retail, fashion, lifestyle, gifts, or e-commerce.* Hands-on experience with Meta Ads Manager.* Strong knowledge of Instagram and TikTok algorithms and content strategies.* Good understanding of e-commerce and conversion-driven marketing.* Creative mindset with a strong eye for visual content and branding.* Strong Arabic and English communication skills.* Ability to work independently, take ownership, and deliver measurable results.Location: KuwaitEmployment Type: Full-timeIf you are creative, analytical, and understand how to turn content and digital campaigns into measurable growth and sales, we would love to hear from you.Please apply through LinkedIn and share your CV and portfolio or examples of social media accounts/campaigns you have previously managed.