Digital Marketing Analyst (Paid Marketing)

Manage Paid Media Marketing Creating and planning PPC campaigns across Google, Microsoft, Meta and other social media platformsIn-depth knowledge & understanding of all the key features / tools of Google, Microsoft & Meta AdsMeasuring & tracking campaign performance, with special focus on conversions (online & offline)Effective search ads copy writingAbility to effectively identify, implement, optimize & scale marketing efforts with optimal ads targetingExpert level understanding of Google’s smart bidding strategies, & ability to determine each of the strategy’s best use-cases & limitationsFollow paid search industry trends and stay up-to-date with new tools and practicesWork experience as an PPC specialist or paid search analyst or similar digital marketing roleExpertise in keyword research and campaign planning management, preferred to have a good understanding of Google Keyword Planner / SEMRushStrong communication, analytical & reporting skills - should be able to effectively present & discuss performance statistics with top management & clientsProfiecincy in Microsoft Excel, Google Sheets and Google Analytics is PreferredRegularly audit paid media accountsCollaborate with sales, marketing, content, creative, analytics, product, and development teamsStay up to date with changes in advertising platforms, privacy regulations, attribution methodologies, AI-driven advertising products, automation, and emerging paid media best practices.Develop and maintain clear documentation of campaign strategies, testing frameworks, optimization processes, tracking setups, and learnings. Minimum Bachelors in Business Administration (Required)Masters in Business (Preferred)1-2 yrs with reputable firm (Required)1 year experience / technical know-how of digital media platforms (Preferred)Strong Reporting & Analytically SkillsExpertise in Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics