Digital Marketing Analyst (Reporting & Analysis)

Manage Reporting & Analysis (Sierra, Salesforce & Other Reporting) Manage and analyize Sierra AI Bot performance including Call Volumes, Transfers, Intents, Monitors, Close Rates, RGUs and overall conversion PerformanceDevelop and maintain Sierra reporting dashboards and insights to track trends, identify performance gaps and support ongoing bot optimization and business decisionsMaintain & Update Salesforce data to ensure high data accuracyDesign and build automated daily, weekly, and monthly performance reports and interactive dashboards for key marketing metricsMonitor Marketing progression through TFN, Zip wise and other touch points and prepare feedback with data driven approach.Execute deep-dive quantitative analysis to investigate performance anomalies, lead response times and affiliate performancePerform routine data audits within Salesforce to update missing Adcosts, missing pricing update and correct discrepanciesAnalyze Sierra AI campaign model and give feedback on optimizing for future lead and conversion volumes.Present complex data insights through clear visual reports and summaries for management decision-makingMaintain standard operating procedures (SOPs), metric definition guides and reporting & analysis workflowsProfiecincy in Microsoft Excel, SQL, Excel and other BI toolsMarketing Data Extraction & Analysis Paid & OrganicCross-Functional Alignment with other teams that includes Sales Operations, Telecom, Finance & Tech to align reporting metrics & other standards Minimum Bachelors in Computer Science or Business Administration. (Required)Masters in Computer Science or Business (Preferred)1-2 yrs with reputable firm (Required)1 year experience / technical know-how of digital media platforms (Preferred)Strong Reporting & Analysis SkillsExpertise in MS Excel, Data Studio, Power BI, Other Data Tools, Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics