Digital Marketing and Demand Generation Executive

DIGITAL MARKETING & DEMAND GENERATION EXECUTIVELeatherhead, Surrey (hybrid, 2 days per week in office) · up to £35,000 + bonus + benefitsI'm running a search for a hands-on B2B marketer to join a market-leading intelligence and advisory business serving the global aviation industry. Their data and analytics products are used by airlines, lessors, banks and investors worldwide, and marketing plays a central role in how they reach that audience.I'm running a search for a hands-on B2B marketer to join a market-leading intelligence and advisory business serving the global aviation industry. Their data and analytics products are used by airlines, lessors, banks and investors worldwide, and marketing plays a central role in how they reach that audience.THE ROLEThis is a hands-on demand generation role with real breadth: multi-channel campaign execution, marketing automation, content production and product marketing support. You'd be building campaigns in HubSpot, reporting across Salesforce, Google Ads and LinkedIn, and turning technical product information into content that lands commercially.WHAT YOU WOULD OWN- Planning, building and executing multi-channel demand generation campaigns across email, paid media and social- Building and testing emails, landing pages, forms and campaign assets in HubSpot- Campaign reporting across Salesforce, HubSpot, Google Ads and LinkedIn Campaign Manager, with clear insights and recommendations- Supporting product launches with multi-channel comms, campaign assets and collateral- Sales enablement materials: decks, battlecards and product one-pagers- Customer case studies, from research and interviews through to draft content and promotion- Campaign assets and short-form video using Canva, PowerPoint and CapCut- The end-to-end webinar process, from invitations and promotion through to follow-up and attendee reportingWHAT THEY ARE LOOKING FOR- 2–3 years in B2B marketing, demand generation or marketing automation, ideally in SaaS or technology- Hands-on HubSpot and/or Salesforce experience building, executing and tracking campaigns- Strong copywriting across email, digital ads, social and webinar promotion- Confident producing polished collateral in Canva and PowerPoint, with basic video editing skills- Strong Excel skills and a data-driven approach to performance reporting and optimisation- Highly organised and proactive, comfortable running multiple campaign tasks at once- Curiosity about technical, data-led products; aviation, aerospace, transport analytics or financial services exposure is a bonus, not a requirementPRACTICAL DETAILS- Full-time, permanent- Up to £35,000 plus 5% company performance bonus- Private medical cover after probation and 5% employer pension contribution- 25 days annual leave plus 8 bank holidays- Hybrid: two days per week in the Leatherhead office- Occasional travel, typically 1–2 times per year1. The salary is up to £35,000 plus a 5% company performance bonus. Are you comfortable with that?2. The role is hybrid, with two days per week in the Leatherhead, Surrey office. Does that work for you?4. Will you require sponsorship to work in the UK, now or in the future?Once I have your answers, I'll send over some times for a call.Best,Jacob