Digital Marketing and Ecommerce Manager

Digital Marketing & Ecommerce Manager Lead digital marketing, eCommerce trade and the online customer experience for one of Australia's best-known fashion brands. Geelong based, hybrid.The opportunityOur client is one of Australia's best-known fashion brands, part of a leading retail group. It has a large store network and an online business trading across multiple international markets. Online growth is a priority across the whole group, and this role sits at the centre of it.Reporting to the Head of Brand, you will lead the brand's digital growth agenda across four areas: digital marketing, eCommerce trade, the customer lifecycle, and the end-to-end online customer experience. You'll set the digital strategy and turn brand and commercial priorities into integrated plans for acquisition, retention, onsite experience and trade. You'll lead a high-performing team across digital marketing and eCommerce trade, and manage key agency and partner relationships.The business is starting a significant digital transformation, with major platform, CRM and loyalty projects on the roadmap. You'll have real influence over how the brand trades and connects with customers online for years to come.What you'll doStrategy and growthSet and deliver the digital and eCommerce strategy in line with brand, customer and commercial prioritiesTurn strategy into clear annual and seasonal plans across acquisition, retention, trade and customer experienceDefine the digital performance framework and use insight to guide investment and prioritiesTrade and commercial performanceOwn the digital trading rhythm, bringing together product, campaign, promotional and customer activityLead weekly, seasonal and campaign performance reviews, turning insights into action with Brand, Merchandise and PlanningManage digital budgets and recommend investment shifts based on commercial returnAcquisition and retentionLead acquisition across paid search, paid social, affiliate, display and emerging channelsBuild a structured test-and-learn roadmap across creative, audiences, channels and media investmentLead the customer lifecycle and retention strategy to grow engagement, repeat purchase and lifetime valueOnline experience and conversionOwn the end-to-end online customer experience, from navigation and search to product discovery and merchandisingDeliver a conversion optimisation roadmap driven by customer insight, analytics and experimentationWork with Product and Technology teams to define and prioritise digital improvementsLeadershipLead, coach and develop the digital team, with clear priorities and accountabilityBuild strong operating rhythms across Brand, Merchandise, Planning, Customer, Product, Technology and AnalyticsManage media agencies and external partners to ensure strong delivery and value from investmentAbout you7+ years' experience across digital marketing, eCommerce, digital trade or customer growth, including leading a teamA track record of delivering digital growth strategies that improve commercial and customer outcomesStrong knowledge of performance marketing, media investment, CRM and lifecycle marketingHands-on understanding of eCommerce trading, onsite merchandising and conversion optimisationStrong commercial and financial capability, including budget management and ROI-based investment decisionsConfident using eCommerce, media and customer data to find insights and make decisionsExperience leading through re-platforming or digital transformation is highly regardedA confident influencer with senior stakeholders, who brings clarity to a fast-paced environmentWhat's on offer$180,000k + super package Hybrid working: Monday, Tuesday and Thursday in the Geelong office, with Wednesday and Friday working from homeOn-site gym, plus health and wellness facilitiesOn-site cafes and restaurantsPet-friendly officesSubsidised on-site childcare centreDiscounted health and travel insuranceMarket-leading parental leave and return-to-work policiesUp to 50% off across the group's full portfolio of brandsHow to applyClick Apply, or contact Shanae Matley at JIVARO Recruitment for a confidential conversation via shanaematley@jivaro.com.au