Digital Marketing and eCommerce Manager

Looking for a results-driven Digital Marketing & E-Commerce Manager (B2B - Industrial Equipment) to own and grow digital presence. This is a newly created role with a broad and evolving scope.You'll start by building the foundation: developing the digital marketing strategy, optimizing the existing website, and establishing our social media presence. From there, you'll expand into lead generation, customer engagement, and eventually the build-out and launch of a full e-commerce channel. The primary audience is B2B (Industrial Equipment), meaning your campaigns, content, and digital strategy will be geared toward business buyers such as plant managers, procurement teams, operations managers, and business owners across industrial sectors. The responsibilities will grow with you, and so will the impact.This role is best suited to someone who has built things before and who is energized by having real ownership over their work. ResponsibilitiesDevelop the company's digital marketing strategy covering channels, messaging, campaigns, and performance targetsAudit and optimize the existing website for content, structure, SEO, and user experienceImprove search visibility and conversion across web pages, product content, and landing pagesBuild and manage social media presence across relevant platforms with a consistent brand voiceDevelop and manage a content calendar covering social media, email marketing, and other digital channelsPlan, execute, and monitor paid and organic campaigns across Meta Ads, Google Ads, and emailHandle inbound inquiries, qualify leads, and coordinate follow-up with the sales teamSupport brand visibility and lead generation through trade shows, product launches, and customer eventsDrive customer retention through targeted campaigns and engagement initiativesLead the planning, building, and launch of the company's e-commerce website using existing customer data and product information as a starting pointManage product listings, pricing, promotions, content, and merchandising across all digital platformsIdentify and act on opportunities to improve customer experience, revenue, and operational efficiencyRecommend and implement tools, systems, and technologies to support digital growthExpand into handling the following at a later time: manage additional online sales channels, tracks, and reports on key metrics over time, including Shopee, Lazada, and TikTok Shop, oversee fulfillment operations upon launch in coordination with the warehouse teamQualificationsProven experience in digital marketing, e-commerce, or a related role in a B2B setupBackground in industrial, engineering, manufacturing, or technical product environments is preferred but not requiredExposure to in building and launching an e-commerce website, although direct involvement in the same project is an advantage Demonstrated ability to develop a digital marketing or social media strategy from scratchStrong working knowledge of SEO, Meta Ads, Google Ads, Google Analytics, and email marketing platformsStrong analytical and reporting skills with the ability to interpret data and make sound recommendationsKnowledge in managing eCommerce platforms such as Shopify, Shopee, Lazada, TikTok Shop, or similarOpen to dealing with customer from time-to-timeComfortable working in a build-it-as-you-go environment, where not everything is defined yetSelf-driven, commercially minded, and capable of working independentlyExcellent written and verbal communication skills with strong organizational skillsWorking ArrangementsOnsite, Mandaluyong City officeMonday to Friday, 8:00 - 5:00 PM