Digital Marketing & Campaign Performance Specialist

Job Description We are looking for a Digital Marketing & Campaign Performance Specialist to support the execution, monitoring, and optimization of digital marketing campaigns. The role focuses on campaign performance, creative evaluation, push notifications, in-app messaging, data analysis, and coordination with Marketing, Content, and Design teams. The ideal candidate is detail-oriented, data-driven, and able to quickly identify performance issues and support continuous campaign improvement. Key Responsibilities 1. Advertising Campaign Management Schedule, launch, and manage advertising campaigns across multiple digital platforms. Monitor campaign performance on an ongoing basis and ensure campaigns are delivering according to their objectives. Track reach, impressions, clicks, CTR, conversions , and other relevant performance metrics. Identify performance issues and take immediate action to improve campaign results. 2. Creative & Design Performance Evaluation Review and evaluate advertising creatives, designs, and visual assets. Provide constructive feedback and recommendations to improve creative performance. Monitor CTR and other engagement metrics associated with different designs and creative variations. Analyze which creative elements contribute to better performance and recommend improvements based on data. 3. Notifications & In-App Messaging Schedule and manage Push Notifications and In-App Messages according to marketing objectives and campaign plans. Monitor engagement and performance metrics, including delivery rates, open rates, click-through rates, and conversions where applicable. Analyze user engagement and continuously optimize messaging, timing, frequency, and content to improve performance. Test different messaging approaches and use performance data to identify the most effective strategies. 4. Cross-Functional Coordination Coordinate effectively between different teams to ensure smooth execution of marketing activities. Maintain clear communication between Marketing, Content, Design , and other relevant teams. Respond quickly to campaign requirements, performance issues, and urgent requests. Ensure that tasks are properly communicated, prioritized, and followed up until completion. 5. Content & Design Coordination Coordinate closely with Content Writers, Designers, and the Marketing Team . Ensure that content and creative assets are aligned with campaign objectives and brand guidelines. Provide performance-based feedback to content and design teams. Identify opportunities to improve content and creative assets based on campaign data and user engagement. 6. Reporting & Performance Analysis Prepare detailed performance reports for individual marketing activities. Analyze and report on the performance of: Advertising campaigns Push notifications In-app messages Content improvements Creative and design improvements User engagement activities Present clear insights, observations, and actionable recommendations based on performance data. Track improvements over time and measure the impact of optimization activities. 7. Analytics & Marketing Tools The candidate should have strong hands-on experience with: Google Analytics / GA4 Firebase Google AdMob Google Ad Manager (GAM) Adjust Other relevant digital advertising and analytics platforms. The candidate should be able to use these tools to: Monitor campaign and marketing performance. Analyze user behavior. Evaluate campaign results. Identify optimization opportunities. Analyze data and provide actionable recommendations. 8. Performance Monitoring & Optimization Continuously monitor campaign and marketing performance. Quickly identify unusual changes, performance drops, or opportunities for improvement. Take a proactive approach to solving performance-related issues. Use data and analytics to recommend and implement performance improvements. Continuously optimize campaigns, content, creatives, notifications, and in-app messaging based on measurable results. 9. Charity Sector & Fundraising Experience Previous experience in the charity sector, fundraising platforms, or donation-based applications is highly preferred. Understanding of digital fundraising campaigns, their objectives, and the key performance indicators used to measure their success. Ability to analyze donor behavior and optimize digital campaigns to increase engagement, conversions, and donations . Familiarity with the nature of marketing and advertising content used for charitable campaigns and fundraising projects. Job Requirements 1–3 years of hands-on experience in Digital Marketing, Campaign Management, Performance Marketing, or a related role.

• Practical experience in launching, monitoring, analyzing, and optimizing digital advertising campaigns across multiple platforms.
• Good understanding of key digital marketing performance metrics, including CTR, CPC, CPM, conversions, engagement, and reach.
• Hands-on experience with analytics and advertising tools such as GA4, Firebase, Adjust, Google AdMob, and Google Ad Manager (GAM).
• Experience in managing and optimizing Push Notifications and In-App Messaging, including performance monitoring, A/B testing, and optimization.
• Strong data analysis and reporting skills, with good knowledge of Microsoft Excel and Google Sheets.
• Ability to analyze campaign and user engagement data and translate insights into clear, actionable recommendations.
• Strong coordination, communication, follow-up, and organizational skills, with excellent attention to detail.
• Ability to work effectively with Marketing, Content, Design, and other cross-functional teams.
• Proactive mindset with the ability to identify performance issues and opportunities for improvement.
• Previous experience in the charity sector, fundraising, donation platforms, or charitable applications is highly preferred.
• Understanding of digital fundraising campaigns and donor conversion journeys is an added advantage.

Benefits

Competitive salary Social Insurance without Any deduction from the Salary Medical Insurance without Any deduction from the Salary 5 working Days & 8 Hours Daily Including 1 Hour Break Continues training.