Digital Marketing

Company Description Ethical Den is a digital marketing and software development company founded in May 2021 with a mission to strengthen digital infrastructure and promote cyber hygiene worldwide. The organization delivers services such as security audits, digital marketing, website development, and data-driven solutions. It also focuses on application development and professional training in emerging technologies. Ethical Den offers certifications and educational programs in areas like ethical hacking, artificial intelligence, and digital marketing, creating opportunities for growth and skill development for both clients and team members.Role DescriptionThe Digital Marketer role at Ethical Den is an on-site position based in the Greater Kolkata Area.The candidate has to support the planning and execution of digital marketing campaigns across social media, search, Meta Ads, and other online channels.Day-to-day responsibilities include creating and scheduling social media content, assisting with lead generation activities, monitoring campaign performance, and preparing basic analytics reports.The role includes supporting Meta Ads campaigns across Facebook and Instagram, including audience targeting, campaign setup, ad performance monitoring, lead generation, and basic campaign optimization.The role also involves coordinating with the development and training teams to promote services, courses, and events, while maintaining brand consistency. This internship offers hands-on experience with real campaigns, tools, and data in a collaborative environment.QualificationsThe candidates should have 1+ years of experience.Candidates should possess skills in Digital Marketing and Marketing, with an understanding of online campaign planning and execution.Candidates should possess knowledge of Meta Ads / Facebook Ads / Instagram Ads, including basic campaign setup, audience targeting, ad management, lead generation, and performance monitoring.Candidates should possess skills in Social Media Marketing, including content creation, posting schedules, and community engagement. Candidates should possess skills in Lead Generation, such as identifying target audiences and supporting outreach activities. Candidates should possess skills in Web Analytics, including interpreting basic metrics and using data to optimize campaigns. Strong written and verbal communication skills and attention to detail.Ability to learn quickly, work on-site in the Greater Kolkata Area, and collaborate within a multidisciplinary team. Familiarity with tools such as Meta Ads Manager, Google Analytics, social media management platforms, and basic SEO concepts is beneficial.Enrollment in or completion of studies in Marketing, Business, Communications, IT, or a related field is preferred, along with interest in cybersecurity and emerging technologies.