Digital Marketing Director

Digital Marketing Director is responsible for driving and managing the digital marketing effort to support the retail, at-home, and e-commerce business units. He/she is responsible for developing and executing a comprehensive strategy that builds new customers and drives sales across all channels. He/she must have keen insight of BTG business and brand strategy and be able to balance short-term results with long-term brand positioning. Digital Marketing Director must be a hands-on manager, an astute analyst and good strategist. He/she must have relevant experience in a multi-location retail or service business.

Responsibilities

Direct and a manage digital marketing team and all digital marketing activitiesDirectly manage ecommerce analyst and social media coordinatorDirectly manage all digital marketing activities (including search words, pre-rolls, email, social marketing, etc.) and budgetOptimize marketing campaign for the online marketingResponsible for developing and optimizing a digital marketing calendar to support promotional calendarDirect and manage all social media efforts with the goal of developing brand ambassadors, brand influencers and indirect referralsMonitor competitive activity and develop counter programs to ensure pre-eminence of the BTG brand onlineWork with other marketing managers to develop and sustain a culture that values analytical problem solving, collaboration and accountabilityLead effort to measure, analyse and attribute marketing spend to traffic and salesLed effort to analyze marketing metrics to identify cause-effect relationships and suggest ways to utilize these insights in new campaignsWork with other marketing managers to develop and implement marketing campaigns that drive traffic and salesUse SEO and SEM to drive organic and overall website trafficWork with creative team to create digital marketing contentWork with other marketing manager to design consumer research that offer insight into customer behavior and recommend programs that attract new customers

Requirements

Bachelor degree in marketing, economics, mathematics, statistics, sciences or engineering7+ years experience in digital marketing in retail, consumer product/service, consulting businessMulti-channel marketing experienceExperience with SEO, PPC,, content marketing, paid search and social marketing3+ years management experienceWorking knowledge of database marketing, email marketing, statistical analysisStrong analytical, problem-solving, data manipulation and planning skillsStrong computer skills including (Excel, Google Analytics, relational databases etc.)Entrepreneurial, hands-on, and able to work independentlyHigh level of self-motivation and intellectual curiosityGood oral and written communication skillsWe will invest roughly 3 months setting up the Marketing Director for success at BTG. He/she needs to develop a strong knowledge of sales, business and marketing process and relationships and strong instincts for the brand and business. Development plan will be individualized, but will include time in stores understanding the customer, how product is sold, and BTG’s competitive advantage.