Digital Marketing Executive

We are looking for a Digital Marketing Executive with proven hands-on experience in Search Engine Optimization (SEO) and knowledge of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to join our team.The ideal candidate should understand traditional SEO strategies and emerging AI-driven search trends to improve online visibility, organic traffic, and brand presence across search engines and AI platforms.Key ResponsibilitiesDevelop and execute effective On-Page, Off-Page, and Technical SEO strategies.Conduct keyword research, competitor analysis, and comprehensive SEO audits.Implement AEO strategies to optimize content for featured snippets, voice search, and AI-powered answers.Develop GEO strategies to improve brand visibility across AI search platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.Optimize website content, structured data, and internal linking for traditional and AI-driven search.Manage link-building campaigns and improve website authority.Monitor organic rankings, website traffic, conversions, and AI search visibility.Use Google Analytics 4, Google Search Console, Ahrefs, SEMrush, and other SEO tools to track performance.Collaborate with content writers and developers to implement SEO, AEO, and GEO best practices.Prepare monthly performance reports and recommend improvements.RequirementsMandatory: Proven practical experience in SEO.Strong knowledge of On-Page, Off-Page, and Technical SEO.Understanding of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).Familiarity with AI-powered search engines and evolving search trends.Experience in keyword research, content optimization, technical audits, and link building.Proficiency in Google Search Console, Google Analytics 4, Ahrefs, SEMrush, or similar tools.Knowledge of schema markup, structured data, and WordPress.Strong analytical, communication, and problem-solving skills.Experience with Google Ads and social media marketing is an added advantage.Minimum 2+ Years of experienceImportant NoteOnly candidates with hands-on SEO experience should apply. SEO experience is mandatory. Knowledge or experience in AEO and GEO will be a strong advantage.