Digital Marketing Executive – IT Services

Hiring: Digital Marketing Executive – IT Services

Location: New Delhi, India Work Mode: OnsiteExperience: 1–2 YearsAbout the RolePASHUPATASTRA SOLUTIONS is looking for a creative, hands-on, and tech-savvy Digital Marketing Executive to support our digital marketing, content, social media, performance marketing, SEO, and brand-building initiatives.The ideal candidate should be comfortable working with modern digital marketing and AI tools and have an interest in IT services, software, AI, and technology marketing.Key ResponsibilitiesExecute digital marketing campaigns across Google, LinkedIn, Meta, and other relevant platformsManage the company’s LinkedIn and social media presenceCreate and publish social media posts, blogs, website content, emails, and marketing creativesAssist with Google Ads, Meta Ads, and LinkedIn Ads campaign setup, monitoring, and optimizationConduct keyword research and support SEO and website optimizationUse AI tools such as ChatGPT, Claude, Gemini, Canva AI, and similar platforms for marketing research and content creationResearch competitors, industry trends, target audiences, and content opportunitiesCreate case studies, presentations, landing pages, lead magnets, and marketing collateralMonitor and report on website traffic, campaign performance, leads, engagement, and marketing KPIsCoordinate with design, development, sales, and other internal teamsExperiment with new marketing channels and AI-powered marketing approachesRequired Skills1–2 years of experience in Digital Marketing, Performance Marketing, Social Media, or Content MarketingBasic hands-on knowledge of Google Ads, Meta Ads, LinkedIn, SEO, and Google AnalyticsStrong content writing and communication skillsExperience using AI tools for content creation, research, and marketing activitiesBasic knowledge of Canva or similar creative toolsGood understanding of social media marketing and content strategyStrong research and analytical skillsAbility to learn quickly and work independentlyInterest in IT services, SaaS, AI, software, and technology marketingGood to HaveExperience in an IT services, software, SaaS, or technology company will be an advantage.