Digital Marketing Expert

The Digital Marketing Expert will play a key role in driving ZainTECH's digital growth across the Middle East, combining creativity, technology, data and commercial thinking to build high-impact B2B campaigns. The role will own ZainTECH's digital ecosystem across social media, website, paid media, SEO, email, automation and emerging channels, with a clear focus on turning digital engagement into qualified demand, pipeline and revenue.Working closely with Sales, GTM, Product, Brand, RevOps and agency partners, the role will shape compelling digital experiences, optimize performance and continuously improve the customer journey from awareness to conversion. This is an opportunity to play a key role in strengthening ZainTECH's digital presence while leveraging AI, analytics and emerging technologies to create smarter, more personalized and measurable marketing outcomes.

Responsibilities

Digital Marketing Strategy & GrowthDevelop and execute integrated B2B digital marketing strategies aligned with ZainTECH's business and growth objectivesDrive the digital customer journey from reach and engagement through MQL, SQL, opportunity and revenueIdentify new digital growth opportunities across channels, audiences and marketsTranslate business priorities into measurable digital campaigns and initiativesSocial Media ManagementOwn and manage ZainTECH's social media channels, including LinkedIn, X, YouTube, Meta and other relevant platformsDevelop channel strategies, content plans, campaign calendars and audience strategiesOptimise content, creative, targeting and engagement based on performance insightsMonitor emerging digital trends and identify opportunities to strengthen ZainTECH's digital presenceWebsite & Digital ExperienceOwn the ZainTECH website, ensuring strong user experience, performance, optimisation and conversionContinuously improve landing pages, website journeys, calls-to-action and conversion pathsUse analytics and user behaviour insights to identify and address areas of frictionDrive SEO and AEO initiatives to improve organic visibility and discoverabilityPartner with internal teams and agencies to ensure website content and functionality support business objectivesIntegrated Campaigns & Demand GenerationPlan and execute integrated digital campaigns across social media, email, paid media and emerging digital channelsDevelop campaigns that generate awareness, engagement and qualified demandOptimise audiences, creative, media, landing pages and budgets to improve campaign performanceTest and refine messaging, formats, channels and customer journeys to maximise conversionMarketing Automation & Lead ManagementBuild and manage marketing automation, nurture and lifecycle programmes using HubSpot and SalesforceDevelop lead-scoring, segmentation and nurturing workflows to improve lead quality and conversionStrengthen the handover and alignment between Marketing and Sales throughout the customer journeyImplement effective tracking and attribution to understand campaign and channel contribution to pipeline and revenueAI & Digital InnovationLeverage AI and emerging technologies to enhance marketing research, personalisation, content, optimisation and reportingIdentify opportunities to improve marketing efficiency through automation and AI-enabled solutionsStay informed on emerging digital marketing, search, technology and customer engagement trendsTest and adopt relevant tools and approaches that can improve digital performance and customer experienceOur Culture & Code of Conduct:At ZainTECH, we take pride in a culture built on collaboration, innovation, and uncompromising integrity. We are looking for individuals who share these values and are committed to customer-centricity and ethical excellence. All employees are expected to uphold our Code of Conduct, which serves as a guiding framework for responsible behavior across everything we do — from how we work with each other to how we engage with clients and partners globally.Requirements6-10 years of experience in digital marketing, preferably within B2B technology, SaaS, ICT, telecom, cloud or cybersecurity; agency experience is an advantageProven track record of generating qualified demand and contributing to pipeline, opportunities and revenue through digital marketingStrong hands-on expertise in WordPress, HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager and GA4Strong knowledge of digital acquisition, paid media, SEO, AEO, conversion optimisation, social media and lifecycle marketingExperience in marketing automation, lead nurturing, lead scoring, attribution and data-driven campaign optimisationStrong analytical, commercial and problem-solving skills, with the confidence to challenge assumptions and drive continuous improvementExperience with ABM, AI-enabled marketing, Adobe platforms and international/regional markets is an added advantage