Digital Marketing Generalist / Growth Marketer

Job Title: Digital Marketing Generalist / Growth MarketerLocation: [On-site - Jeddah, Saudi Arabia]Job Type: Full-timeAbout the RoleWe are seeking a versatile, fast-learning, and execution-driven Digital Marketing Generalist / Growth Marketer to join our team. In this role, you will bridge the gap between performance-driven paid acquisition and fast-paced content creation. You’ll be responsible for testing ad creative concepts, shooting short-form videos, writing compelling copies, and executing paid advertising campaigns across multiple digital channels.Key ResponsibilitiesPaid Media & Performance Marketing:Launch, manage, and optimize paid ad campaigns across Meta Ads, TikTok Ads, and Google Ads.Monitor daily spend, analyze campaign performance metrics (CPA, ROAS, CTR), and adjust targeting strategies.Prepare actionable performance reports to drive continuous growth.Short-Form Video & Trend Content Creation:Brainstorm, script, and shoot high-converting short-form videos (UGC style) using a smartphone.Edit fast-paced videos tailored for TikTok, Instagram Reels, and YouTube Shorts using tools like CapCut.Identify and leverage social media trends, viral sounds, and content formats relevant to our target audience.Copywriting:Write clear, persuasive ad copies (hook, value proposition, call-to-action) designed for conversion.Draft scripts for video ads and engaging captions for daily social posts.Visual Direction & Basic Asset Creation:Maintain visual brand consistency across channels using tools like Canva and AI image generators.Design simple ad creatives, story frames, and thumbnails quickly without relying on a dedicated graphic designer.Requirements & QualificationsExperience: 0–2 years of experience in digital marketing, performance advertising, or hands-on content creation (fresh graduates with a strong execution portfolio are welcome to apply).Tool Proficiency:Ad Managers: Meta Ads Manager, TikTok Ads Manager, Google Ads.Editing & Design: CapCut (or similar tools), Canva, and generative AI tools (e.g., ChatGPT, Midjourney).Skills & Mindset:Strong understanding of platform algorithms, UGC formats, and social media trends.Solid aesthetic judgment, creative eye for framing, and strong detail orientation.High energy, adaptability, and a test-and-learn mindset focused on speed of execution.