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Digital Marketing Head

TalentXO · Pune Division, Maharashtra, India

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Hiring for a Client - ArettoRoles & ResponsibilitiesLead the entire e-commerce ecosystem including influencer marketing, branding, website, and e-commerce strategyBuild and execute business expansion strategies for domestic and international marketsDevelop integrated campaigns across performance marketing, social media, influencers, and contentManage marketplace and website performance, pricing, promotions, and visibilityOwn online revenue targets and P&L; management with focus on ROAS, CAC, LTV, conversion optimizationBuild, lead, and manage the e-commerce and marketing team (20+ members across branding, influencer, content, SEO, marketplace, and website teams)Identify and develop new business partnerships and revenue opportunities in international marketsCollaborate cross-functionally with operations, product, and finance teamsEstablish data-driven decision making culture and continuously optimize high-performing initiatives

Location: NIBM, Pune (headquarters only)Reporting to: CEOTeam size: Will manage 20+ people across multiple teams including branding, influencer marketing, content generation, SEO, marketplace, and website teamsWorking model: Work from office in PuneWorking days: 6 days per weekShift timings: 10:00 AM to 7:00 PM (flexible within 9:30 AM to 6:30 PM)Role will support international market expansion starting with GCC countries (Dubai), then Australia, US, and GermanyCompany size: 360+ employees total, 65+ at headquartersNotice period: Prefer candidates who can join within 30 days; up to 60 days negotiable; 90 days not acceptableIdeal CandidateStrong Online Marketing / E-commerce Leadership Profile with P&L ownership and digital growth expertiseMandatory (Experience 1): Must have 8+ years in E-commerce Digital Marketing or Growth rolesMandatory (Experience 2): Must have taken end-to-end ownership of an online business — strategy building, revenue growth, and P&L management.Mandatory (Experience 3): Must have strong experience managing websites and marketplaces (assortment, pricing, promotions, visibility, content, conversion, sales growth).Mandatory (Experience 4): Must have hands-on experience across performance marketing, branding, social media, influencer, and content strategy.Mandatory (Experience 5): Must have a proven track record managing revenue targets and marketing budgets, with a strong grasp of ROAS, CAC, AOV, LTV, conversion optimization, and retention.Mandatory (International): Must have international-market e-commerce experience (mandatory per client) — ideally GCC/Dubai, Australia, US, or Germany — alongside domestic expansion experience.Mandatory (Team Management): Must have experience building and leading high-performing e-commerce/marketing teamsMandatory (Company): Must come from a D2C, e-commerce, or product-based company.Mandatory (Skill): Must have a strong commercial mindset — balancing growth, brand building, and profitability — with an entrepreneurial, ownership-driven approachMandatory (Note): Office-based role in Pune (NIBM), 6 days/week, 10 AM–7 PM; must be open to relocating to Pune.Experience: 8–12 years · Work from office · 6 days a week · Notice period up to 30 days