Digital Marketing Head

Roles & Responsibilities Lead the entire e-commerce ecosystem including influencer marketing, branding, website, and e-commerce strategy Build and execute business expansion strategies for domestic and international markets Develop integrated campaigns across performance marketing, social media, influencers, and content Manage marketplace and website performance, pricing, promotions, and visibility Own online revenue targets and P&L; management with focus on ROAS, CAC, LTV, conversion optimization Build, lead, and manage the e-commerce and marketing team (20+ members across branding, influencer, content, SEO, marketplace, and website teams) Identify and develop new business partnerships and revenue opportunities in international markets Collaborate cross-functionally with operations, product, and finance teams Establish data-driven decision making culture and continuously optimize high-performing initiatives Location: NIBM, Pune (headquarters only) Reporting to: CEO Team size: Will manage 20+ people across multiple teams including branding, influencer marketing, content generation, SEO, marketplace, and website teams Working model: Work from office in Pune Working days: 6 days per week Shift timings: 10:00 AM to 7:00 PM (flexible within 9:30 AM to 6:30 PM) Role will support international market expansion starting with GCC countries (Dubai), then Australia, US, and Germany Company size: 360+ employees total, 65+ at headquarters Notice period: Prefer candidates who can join within 30 days; up to 60 days negotiable; 90 days not acceptableRequirementsIdeal Candidate Strong Online Marketing / E-commerce Leadership Profile with P&L ownership and digital growth expertise Mandatory (Experience 1): Must have 8+ years in E-commerce Digital Marketing or Growth roles Mandatory (Experience 2): Must have taken end-to-end ownership of an online business — strategy building, revenue growth, and P&L management. Mandatory (Experience 3): Must have strong experience managing websites and marketplaces (assortment, pricing, promotions, visibility, content, conversion, sales growth). Mandatory (Experience 4): Must have hands-on experience across performance marketing, branding, social media, influencer, and content strategy. Mandatory (Experience 5): Must have a proven track record managing revenue targets and marketing budgets, with a strong grasp of ROAS, CAC, AOV, LTV, conversion optimization, and retention. Mandatory (International): Must have international-market e-commerce experience (mandatory per client) — ideally GCC/Dubai, Australia, US, or Germany — alongside domestic expansion experience. Mandatory (Team Management): Must have experience building and leading high-performing e-commerce/marketing teams Mandatory (Company): Must come from a D2C, e-commerce, or product-based company. Mandatory (Skill): Must have a strong commercial mindset — balancing growth, brand building, and profitability — with an entrepreneurial, ownership-driven approach Mandatory (Note): Office-based role in Pune (NIBM), 6 days/week, 10 AM–7 PM; must be open to relocating to Pune.Experience: 8–12 years · Work from office · 6 days a week · Notice period up to 30 days