Digital Marketing Head- Edtech/Education

Company Description Aimlay Pvt Ltd is a global educational and writing support service platform focused on empowering working professionals and experiential learners across their lifelong learning journeys. The company offers programs from Matriculation to PhD through collaborations with renowned universities worldwide, ensuring accessible and flexible education. Aimlay also recognizes and validates real-world expertise through pathways such as honorary doctorates and DBA programs. With over a decade of experience, a strong counseling team, and global university partnerships, Aimlay supports PhD aspirants from admission to completion while building a vibrant community of researchers and professionals. Headquartered in Delhi with counseling centers across the world, Aimlay is committed to delivering equitable, transformative education aligned with SDG 4.Role Description This is a full-time, on-site role based in Delhi for a Digital Marketing Head – Edtech/Education at Aimlay Pvt Ltd (Recruitment). The Digital Marketing Head will lead the end-to-end digital marketing strategy for education and edtech offerings, including planning, executing, and optimizing campaigns across search, social media, email, and other digital channels to drive enrollment and brand awareness. The role involves overseeing digital transformation initiatives, managing performance dashboards, and using web analytics to derive insights that improve user acquisition, engagement, and retention. The individual will manage and mentor a digital marketing team, coordinate with counseling, sales, and academic partners, and ensure campaigns are aligned with business goals and brand positioning. Day-to-day responsibilities include budget management, project planning, campaign testing, content and creative review, and timely reporting to senior leadership.Qualifications- Minimum 13 years of experience in Digital MarketingCandidates should possess strong skills in Digital Strategy and Digital Transformation, with experience designing and leading data-driven marketing roadmaps in an edtech or education-focused environment.Candidates should possess solid Project Management skills, including planning, prioritizing, and delivering multiple campaigns and initiatives within deadlines and budgets.Candidates should possess proven Team Leadership abilities, with experience building, coaching, and managing cross-functional digital marketing teams.Candidates should possess expertise in Web Analytics, including the use of tools such as Google Analytics, marketing automation platforms, and CRM systems to measure and optimize campaign performance.Relevant skills and qualifications include deep knowledge of performance marketing (SEO/SEM, paid social), content and brand marketing, and marketing funnels for education programs.Interested candidates can share their resume on: Surbhi.Jain@aimlay.com or call directly on: 9289550058 RegardsSurbhi Jain