Digital Marketing Intern

Job Type : Intern + PPOLocation : BengaluruPrior Experience is add on value.About the RoleWe are looking for a results-driven Digital Marketing executive with experience in paid media campaigns, customer engagement initiatives, and organic growth strategies and manage our marketing automation tool — MoEngage — to deliver personalised experiences at scale. Function MarketingReports To Head of ADD GrowthExperience Fresher or ExperiencedLocation Bangalore Key ResponsibilitiesCustomer Engagement & Retention

• Review and deeply understand the current customer engagement journey; identify drop-off points and propose improvements.
• Operate MoEngage for push notifications, in-app messages, email, and SMS campaigns; segment audiences and run A/B tests to improve CTR and conversion rates.
• Collaborate with product and CRM teams to map and optimise the full customer lifecycle.Competitor Analysis & Market Intelligence
• Conduct regular competitor analysis across paid, organic, and content channels.
• Track industry benchmarks and emerging trends to recommend creative pivots and budget shifts.SEO & Organic Growth
• Develop and execute an SEO strategy covering on-page, off-page, and technical SEO.
• Work with content teams to build topical authority and improve organic rankings.Paid Media & Campaign Management
• Plan, execute, and optimise Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook & Instagram) campaigns end-to-end.
• Design and launch new campaign concepts aligned with business goals, seasonality, and audience insights.
• Build and execute 3-month rolling campaign roadmaps to engage and retain existing customers.
• Conceptualise and deliver festival and seasonal campaigns that drive engagement and conversions.Reporting & Analytics
• Own campaign performance dashboards; report weekly and monthly on spend, ROAS, CAC, CTR, and retention metrics.
• Provide actionable insights and iterate campaigns based on data.
• Daily, weekly and Monthly reports on all the campaigns and ads Required Skills & Qualifications
• Hands-on experience in digital marketing.
• Practical experience using MoEngage or a comparable marketing automation/CRM tool.
• Solid understanding of SEO principles and tools (Google Search Console).
• Analytical mindset with proficiency in Google Analytics, Meta Insights, and Excel / Google Sheets.
• Experience building multi-channel campaign calendars and managing budgets independently.
• Strong creative instinct for ad copy, visuals, and messaging; ability to brief design teams effectively.
• Strong expertise in Google Ads (including Performance Max & Smart Bidding) and Meta Ads Manager. Nice to Have
• Experience in e-commerce, quick commerce, or D2C brand marketing.
• Hands-on experience with Excel.
• Hands-on knowledge of WhatsApp Business API campaigns.