Digital Marketing Lead

Behind every confident decision, there’s trusted information.At SIMAH, we provide trusted credit information and insights that enable informed decision-making, promote responsible lending, and contribute to a stronger and more sustainable financial ecosystem.Be part of the impact. About the Job. To support the planning, execution, and optimization of SIMAH’s digital marketing initiatives across relevant online channels, ensuring effective brand presence, audience engagement, campaign performance, and alignment with marketing and communication objectives.Key Responsibilities. Lead the development of the social Marketing strategy through research, platform determination, and benchmarking and audience identification in order to propose the initiatives that will better promote the corporate image of SIMAH and increase the website traffic.Plan and manage marketing campaigns by leveraging digital and offline channels and allocating resources effectively to maximize outreach, engagement, and ROI.work closely with the Web Development Team providing a clear internal brief for team/external agency implementation and ensure web projects are completed and delivered on time.Set up and optimize digital campaigns within multiple platforms including Google, Meta (FB/IG), Twitter, TikTok, LinkedIn & digital marketingBuild and maintain a comprehensive content library by managing development, production, and dissemination processes to ensure timely access to accurate and optimized communication materials.Establish creative production standards by defining quality benchmarks and supervising graphic design and multimedia outputs to deliver high-quality assets that support marketing initiatives.Communicate campaign performance and insights by preparing reports and sharing updates with stakeholders to enable informed decision-making and continuous improvement.Foster innovation in marketing practices by encouraging creative ideas and adopting emerging trends to enhance SIMAH’s competitive advantage and customer engagement.Requirements. Years of Experience:4+ years of relevant experience.Qualification:Bachelor’s in marketing, Digital Marketing, Business Administration, or any related field.Professional Certificates:Preferred CIM (Chartered Institute of Marketing), DMP (Digital Marketing Professional), or CBM (Certified Brand Manager).