Digital Marketing Lead

The Digital Marketing Lead is a strategic and hands-on role responsible for leading the brand’s visual identity, digital campaigns, and marketing execution. This hybrid role combines creative design expertise, digital content management, and selected strategic marketing responsibilities to ensure consistent branding, measurable performance, and increase brand awareness to support business growth.The ideal candidate is both creative and analytical, with digital expertise capable of managing campaigns end-to-end, leadership capability and execution discipline.Responsibilities1. Digital Marketing, Campaign Management & ExecutionPlan, execute and optimize paid online or lead generation campaigns across social media (LinkedIn, FB, Instagram, TikTok etc), Google Ads, email marketing, and other digital platforms.Manage SEO and SEM strategies to improve online visibility.Track and report analytics using tools such as Google Analytics and Meta Business Suite.2. Content Development & ManagementCreate and manage digital content calendars.Develop engaging content for social media, website and email campaigns.Oversee website updates and digital content improvements.3. Graphic Design & Creative OversightDesign marketing materials including social media creatives, brochures, banners, presentations, and advertising materialsDevelop visual concepts and company-branded assets that align with brand guidelinesOversee multimedia content including videos, reels, and promotional graphics4. Selected Marketing Manager ResponsibilitiesSupport in marketing planning and budgeting.Conduct competitor and market research.Manage timelines, external agencies, and vendor relationships.Support event marketing, exhibitions, and corporate campaigns from concept to execution.QualificationsBachelor’s degree in Marketing, Design, Digital Media, Communications, or related field5–8 years of experience in digital marketing and senior graphic design roleProven experience managing digital campaigns and social media platformsStrong portfolio showcasing branding and digital campaign workExperience with SEO, Google Ads and social media advertisingKnowledge of website management (WordPress or similar CMS preferred)