Digital Marketing Lead

The Marcomm Lead will oversee marketing communications, content creation, social media, and campaign execution across Egypt Education Platform (EEP) and its portfolio of educational brands.The role is responsible for developing compelling content, managing social media channels, ensuring consistent brand messaging, and leading the Marcomm team to deliver engaging, high-quality communications aligned with business objectives.Working closely with the Senior Marketing Manager and school marketing teams, the Marcomm Lead will translate marketing strategies into effective communication plans, strengthen brand positioning, drive audience engagement, and ensure consistent execution across all platforms.Key Responsibilities Content Strategy & CreationDevelop and execute content strategies aligned with EEP's marketing objectives and the positioning of its portfolio of schools and brandsOversee the creation of engaging content across social media, websites, newsletters, email communications, blogs, press releases, and other marketing channelsDevelop compelling copy, messaging, and storytelling that reflect each brand's identity, tone of voice, and target audienceCreate and manage content calendars across EEP and its school portfolio, ensuring a consistent and strategic flow of communicationIdentify relevant content opportunities, trends, and storytelling angles that strengthen brand awareness and audience engagementEnsure all content is accurate, engaging, aligned with brand guidelines, and delivered within agreed timelines Social Media ManagementLead the planning, management, and execution of social media strategies across EEP and its portfolio of brandsOversee social media calendars, publishing schedules, community engagement, and content performanceEnsure consistency in messaging, tone of voice, and visual presentation across all social platformsMonitor audience engagement, comments, messages, and community sentiment, ensuring concerns are escalated to the relevant stakeholders and addressed appropriatelyIdentify opportunities to improve engagement, reach, and content effectiveness through platform trends, audience insights, and performance analysisCoordinate with creative and design resources to ensure the timely development and delivery of social media assetsOversee social media reporting and provide actionable recommendations to improve performance Integrated Marketing Communications & CampaignsTranslate marketing strategies into integrated communication plans across digital and offline channelsLead the development and execution of communication campaigns supporting admissions, school events, brand initiatives, launches, and corporate announcementsEnsure alignment between content, creative assets, media activities, and campaign objectivesDevelop communication plans for key EEP initiatives, including corporate branding, educational programs, events, and platform-wide campaignsCoordinate with internal stakeholders and external agencies to ensure consistent messaging and timely campaign deliverySupport corporate communications, public relations, newsletters, and stakeholder communications as required Team Management & DevelopmentLead and manage the Marcomm team, overseeing daily activities, deliverables, priorities, and performanceAllocate tasks and resources according to business priorities, campaign requirements, and deadlinesProvide direction, feedback, and quality control across content creation, copywriting, social media, and communications deliverablesEstablish efficient workflows and approval processes to ensure timely and consistent executionCoach and develop team members, encouraging creativity, accountability, and continuous improvementMonitor team performance and ensure deliverables meet agreed quality standards and deadlinesFoster collaboration between Marcomm, design, digital marketing, admissions, and school marketing teams Brand Messaging & Communications GovernanceEnsure consistent messaging and tone of voice across EEP and its portfolio of educational brandsMaintain and enforce brand communication guidelines across all channelsReview and approve content before publication to ensure accuracy, quality, and alignment with brand positioningEnsure communications reflect EEP's strategic priorities, educational values, and corporate identityCoordinate with relevant stakeholders to ensure sensitive communications, parent concerns, and reputational issues are handled appropriatelySupport the development of communication frameworks, templates, and guidelines to improve consistency across the platform Performance Monitoring & ReportingMonitor the performance of content, social media channels, and communication campaigns against agreed KPIsPrepare regular reports covering reach, engagement, audience growth, content performance, and other relevant metricsAnalyze results and translate insights into actionable recommendationsIdentify opportunities to optimize content formats, messaging, publishing schedules, and channel effectivenessKeep up to date with social media developments, content trends, and emerging communication opportunitiesRequirementsBachelor's degree in Marketing, Mass Communication, Public Relations, Journalism, or a related field5-8 years of relevant experience in marketing communications, content creation, social media, or digital marketingProven experience managing a team and overseeing multiple brands or communication channelsStrong copywriting, storytelling, editing, and content development skillsDemonstrated experience developing social media strategies and managing content calendarsExperience executing integrated marketing campaigns across digital and offline channelsStrong understanding of social media platforms, audience engagement, and content performance analyticsExperience coordinating with creative teams, external agencies, and multiple stakeholdersExcellent written and verbal communication skills in English and ArabicExperience in education, multi-brand organizations, or fast-paced corporate environments is an advantage