Digital Marketing Leader

JOB RESPONSIBILITIESDevelop and execute digital acquisition strategies across Google, Meta, SEO, and emerging channels to drive qualified leads and enrollment growth.Manage large-scale digital marketing campaigns with substantial budgets, optimizing key metrics (CPL, CPQL, CAC) through continuous testing and performance improvement.Optimize the acquisition funnel and collaborate with Sales, Telemarketing, and CRM teams to improve lead quality and conversion rates.Build performance dashboards and forecasting models to track results, identify gaps, and drive data-driven decisions, with clear and measurable performance reporting.Lead inbound content marketing, SEO/GEO/AEO initiatives to drive organic traffic and acquisition growth. Explore emerging channels, AI, and automation to enhance marketing efficiency.Lead and develop the Digital Performance team, set clear KPIs, and drive cross-functional collaboration with internal teams and external partners.REQUIREMENTS 5+ years of experience in digital/performance marketing, including at least 2 years in a team lead or management role.Hands-on experience in brand-focused inbound content marketing and SEO, preferably in D2C, e-commerce, Education or Lead-generation businesses.Strong knowledge of Google Ads, Meta Ads, GA4, GTM, SEO, CRM, and inbound content marketing.Proven results in budget management, acquisition cost optimization, lead quality, and conversion growth.Strong analytical, strategic, and commercial thinking with measurable campaign results.