Digital Marketing Manager

About the CompanyAt Creamline Dairy Products Limited (CDPL), a Godrej Agrovet company, we are shaping the future of dairy with trusted brands, strong farmer partnerships, and a growing portfolio of nutritious products. Operating across Southern India and beyond, we serve millions of consumers through our flagship brand, Godrej Jersey. Join us to build a career that combines purpose, scale, and growth in one of India's most dynamic food categories.About the RoleDrive the marketing demand generation – digital marketing funnel with Performance (Digital), Social Media (Meta, Youtube and Influencers), and Digital media planning — for CDPL's Godrej Jersey brand portfolio by building a high-impact digital presence. The role owns performance digital marketing and social media strategy to expand brand reach, engage new audiences, and generate consumer interest in a competitive dairy category.ResponsibilitiesPlan, execute, and optimise paid digital campaigns (search, display, video, programmatic) focused on reach, awareness, and consideration metrics.Own campaign budgets, ROI tracking, and continuous optimisation across platforms.Build measurement frameworks: track funnel metrics (impressions, reach, engagement, CTR, cost per engaged user) and translate data into actionable insights.Design and manage the influencer marketing programme: identification, partnerships, content collaboration, and performance evaluation.Lead Meta (Facebook, Instagram) strategy — organic and paid — including content calendars, community engagement, and campaign amplification.Keep the brand ahead of platform trends, formats, and algorithm shifts to maximise organic and paid visibility.Partner with brand, sales, and product teams to align digital campaigns with launches, seasonal pushes, and regional priorities.Manage digital and creative agency partners to deliver quality output on time and on budget.QualificationsMBA from a reputed institute with 5–7 years of post-MBA marketing experience. FMCG / F&B / dairy / consumer-facing industry experience preferred.Required SkillsProven expertise in performance digital marketing — hands-on campaign management across major ad platforms.Strong command of social media marketing, with demonstrated experience in influencer marketing and the Meta ecosystem.Data-driven mindset: comfort with analytics tools, dashboards, and funnel metrics.Preferred SkillsExperience managing creatives — briefing, reviewing, and guiding creative development.Exposure to brand communications — messaging, storytelling, and campaign narratives.Working knowledge of media planning across digital and traditional channels.Experience: 5–7 years in digital media agencies and supporting clients in FMCG / consumer durable space.Equal Opportunity StatementWe are committed to diversity and inclusivity in our hiring practices.