Digital Marketing Manager

Job Title: Digital Marketing ManagerReports to: CEO/FounderLocation: Dubai, UAERole Type: Individual ContributorKey ResponsibilitiesResponsibilitiesDigital Strategy Development: Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.Lead Generation Strategy & Channel RoadmapCreate and own the lead generation marketing strategy including channel mix, budget allocation, experiment pipeline, and execution standardsSEO and SEM: Optimize website content for search engines, manage campaigns, and stay updated on search engine algorithms.Social Media Management: Oversee social media channels, create engaging content, and develop strategies to increase brand visibility and engagement.Email Marketing: Plan and execute email campaigns to nurture leads, retain customers, and drive conversions.Content Marketing: Collaborate with the content team to create and distribute valuable, relevant content across digital platforms.Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts. Provide regular reports and insights for optimization.Digital Advertising: Manage digital advertising campaigns on platforms like Google Ads, Facebook, LinkedIn, and others to maximize reach and conversions.Website Management: Collaborate with web development teams to optimize the user experience, ensuring the website aligns with digital marketing objectives.Budget Management: Efficiently manage digital marketing budgets, allocate resources effectively, and ensure maximum ROI.Requirements4+ years in performance marketing, ideally real estate, property, or high-ticket B2CProven track record independently running and optimizing paid campaigns (Meta Ads Manager, Google Ads) with clear cost-per-lead/ROAS resultsFluent in analytics tools (Google Analytics, Meta Business Suite, ads dashboards) — comfortable being asked "what's our cost per lead this week" at any timeCan execute solo, no team to delegate to, so hands-on campaign management is core to the job.