Digital Marketing Manager

Role Overview:This role begins as a senior individual contributor and may evolve into a leadership position, with ownership of building and mentoring a high-performing marketing team over time. This role is ideal for a seasoned marketing professional with 5–12 years of experience preferably in IT, SaaS, HealthTech, or FinTech, who can conceptualize, blueprint, and execute end-to-end marketing strategies and drive its execution for new and existing brands.The role requires strong exposure to US markets and US clients, deep hands-on experience across modern digital marketing, AI tools, CRM platforms, and the ability to operate with MNC-level professionalism and communication standards.Key ResponsibilitiesBrand & StrategyLead brand conceptualization, positioning, and go-to-market strategy for new and evolving brandsConduct deep market research, competitive analysis, ICP definition, and messaging frameworksCreate marketing blueprints aligned to business goals, revenue targets, and market maturityGrowth & Digital MarketingOwn and execute growth marketing strategies across SEO, paid media, social media, content, and websitesDrive demand generation, lead quality improvement, and funnel optimizationPartner with sales and leadership to align marketing outcomes with revenue objectivesMarketing Technology & AIHands-on ownership of CRM platforms, marketing automation, AI-driven tools, and analyticsImplement and optimize AI tools for content, campaign execution, research, and reportingEnsure marketing systems are scalable, efficient, and performance-drivenExecution & Stakeholder ManagementWork closely with US stakeholders and clients, participating in meetings aligned to US time zones when requiredMaintain high corporate communication standards (verbal and written)Collaborate cross-functionally with design, sales, leadership, and external partnersRequired Experience & Skills5–12 years of digital marketing experience preferably in IT / SaaS / HealthTech / FinTechProven experience as a senior individual contributor (not just a people manager)Strong expertise in:Brand strategy & positioningGrowth marketing & demand generationCRM platforms and marketing automationSEO, SMM, paid campaigns, and website developmentMarketing AI tools and modern ManTech stacksExcellent market research and analytical skillsExceptional verbal and written communication skillsStrong command of MS Office, Google Workspace, and corporate collaboration toolsComfortable working India office hours with flexibility for US meetings.