Digital Marketing Manager

Digital Marketing Manager - Gold Coast🚀 The RoleThis role is ideal for an experienced agency marketer ready to move in-house, or a strong performance marketer looking for greater ownership of e-commerce growth, digital advertising and commercial results.We're working with a growing Gold Coast business looking for a hands-on, commercially focused digital marketer who understands that strong digital marketing goes well beyond simply running ads. Your core focus will be Google and Meta advertising, Shopify, conversion, lead quality, e-commerce growth and campaign performance.For agency marketers, this is an opportunity to stop spreading your time across multiple client accounts and instead go deep on one business, understanding the products, offers, customer journey and data, then seeing your campaigns through from strategy and creative to leads, sales and commercial results.This is a full-time in-house role based on the Gold Coast.📈 What You'll Be DoingOwn and deliver performance-focused digital marketing campaignsManage and optimise large-scale Google and Meta campaigns with significant ongoing digital advertising budgetsDrive e-commerce growth across Shopify, landing pages and conversionMonitor ROAS, conversion rates, lead quality, sales and campaign performanceDevelop and test audiences, offers, ad creative, copy and campaign conceptsBuild and improve HubSpot email campaigns, automations and customer journeysImprove the customer journey from ad and landing page through to lead, sale and follow-upWork closely with the wider marketing team on creative, content and campaign assetsSupport product launches and larger cross-brand campaigns🛠 Systems & PlatformsYou'll work across a modern digital marketing stack including Google Ads, Meta Ads Manager, Shopify, HubSpot CRM & Marketing Hub, GA4, Google Tag Manager, Meta Pixel and Conversion API, Google Search Console, and TikTok.🤖 AI & AutomationAI is already part of how the team works and this role expects confident use of it. You'll use AI to improve campaign analysis, creative testing, copy, research, automation and day-to-day marketing efficiency.🎯 Who We're Looking For6+ years' experience in digital marketingStrong hands-on experience with Google Ads and Meta AdsExperience managing meaningful advertising budgetsStrong Shopify or e-commerce experienceA solid understanding of ROAS, conversion rates, CAC and campaign performanceExperience with HubSpot or similar CRM and email automation platformsExperience working with analytics, tracking and attributionStrong commercial and analytical thinkingConfidence testing creative, audiences, offers and landing pagesConfidence using AI as part of your everyday workflow⭐ What's On Offer$110,000-$130,000 + 12% super, depending on experienceFull-time, Monday to Friday, based on the Gold CoastGenuine ownership of your own projects and campaignsHands-on exposure to large-scale Google and Meta advertising campaignsAccess to the latest AI and marketing technologyClear career progression as the team and business continue to growInterested or want to know more? Reach out for a confidential chat.