Digital Marketing Manager

Digital Marketing ManagerUp to £60,000 | London | Hybrid, 3 days in the officeRobert Half is partnering with a SaaS membership organisation to recruit a Digital Marketing Manager focused on driving member acquisition and digital growth.Reporting to the Marketing Director, you’ll take ownership of performance marketing, website optimisation and campaign reporting. This is a hands-on role with scope to influence how the business attracts new members, improves conversion and grows revenue across its digital platforms.The rolePlan, deliver and optimise paid media campaigns across Google Ads, Meta and LinkedIn.Build and improve landing pages, using A/B testing to increase conversion and member sign-ups.Manage WordPress website content, incorporating SEO and emerging search optimisation practices.Use Google Analytics, Google Tag Manager and Looker Studio to track performance and turn data into clear recommendations.Own the digital marketing budget, allocating spend to maximise return on investment.Partner with the Lifecycle Marketing Manager on lead nurture programmes that move prospects towards membership.Work with internal teams and external agencies to deliver coordinated digital campaigns.About youYou’ll bring strong digital marketing experience, ideally within a SaaS, subscription or membership business, with a track record of delivering measurable acquisition growth.You’ll also have:Hands-on experience managing paid search and paid social campaigns.Strong analytical skills and confidence using Google Analytics, Google Tag Manager and reporting dashboards.Experience managing WordPress websites and improving landing page performance.A solid understanding of SEO, conversion rate optimisation and testing.Strong project management skills and the ability to balance multiple priorities.A collaborative approach and curiosity about how AI can improve digital marketing.Experience working across international markets and knowledge of HTML would be advantageous.To apply, submit your CV for a confidential conversation with Robert Half.