Digital Marketing Manager

Location: Otakçılar, Eyüpsultan, İstanbul (on-site)Required: At least B2-level English; strong B2C marketing experience; high ownershipDigital Marketing ManagerAbout the CompanyBeautyLIV is a growing e-commerce retailer specializing in niche fragrances for the US market. We carry hundreds of established and emerging fragrance brands and are well known among fragrance enthusiasts in the United States. As the business grows, we are building a stronger digital marketing function to support its next stage of growth.About the RoleWe are looking for a hands-on Digital Marketing Manager to build and own the company’s digital marketing system. Reporting directly to the co-founders, you will set strategy, establish priorities, and execute across various digital marketing channels. This role requires high ownership and the ability to keep several workstreams moving without losing attention to detail.ResponsibilitiesDevelop and execute the company’s digital marketing strategy.Own paid acquisition, with Google Ads as the primary focus and Meta Ads as a secondary channel. Manage budgets, campaigns, testing, and optimization.Evaluate performance using metrics such as ROAS, customer acquisition cost, and conversion rate, and use the results to guide priorities and budget allocation.Manage GA4, GTM, e-commerce tracking, and performance reporting.Manage email marketing in Klaviyo, including campaigns, segmentation, and automated flows.Manage influencer marketing campaigns and evaluate their performance.Plan and produce content for organic social media and other marketing channels.Qualifications5+ years of hands-on digital marketing experience at B2C companies, preferably in e-commerce or with a consumer brand.Advanced written and spoken English is required. You must be able to communicate confidently and write natural content for a US audience. Part of the interview process will be conducted in English.Strong hands-on experience managing and optimizing Google Ads and Meta Ads campaigns.Working knowledge of GA4, GTM, and e-commerce tracking.Experience with Klaviyo or a similar email marketing platform.Comfortable using AI tools for ideation and content production while reviewing outputs for quality.Able to set priorities, make decisions, and execute independently.Strong attention to detail and the ability to manage several workstreams at once.Preferred QualificationsPrevious team leadership / people management experience.Experience working for an e-commerce business is strongly preferred.Experience with influencer marketing / UGC.Experience marketing to US consumers.A strong eye for branding and the ability to critically evaluate visual identity, creative work, and website UX/UI.Role DetailsType: Full-time, on-siteLocation: Otakçılar, Eyüpsultan, Istanbul (10-minute walk from the Ayvansaray Metrobüs stop)Benefits: Meal card and transportation allowance will be provided