Digital Marketing Manager

DIGITAL MARKETING MANAGERAs the master license holder of the globally renowned Pierre Cardin, Cacharel, and U.S. Polo Assn. brands, Aydınlı Group is one of the largest ready-to-wear fashion retailers in Türkiye and the surrounding region. With more than 5,000 employees and an extensive manufacturing and retail network spanning three continents, we continue to shape the future of the fashion industry.Would you like to become part of our E-commerce team? At Aydınlı Group, we are committed to delivering exceptional customer experiences through innovation, sustainability, world-class business practices, and the strength of Turkish design and manufacturing.Job Description:Develop, implement, and manage the digital marketing strategy in line with the company’s and brands’ commercial objectives.Develop digital channel and media strategies with a strong performance marketing focus, driving customer acquisition, traffic, conversion, sales, and profitability.Manage digital advertising activities across Google Ads, Meta, and other relevant platforms; continuously optimize campaigns based on channel, audience, budget, and performance KPIs.Manage digital marketing channels including SEO, SEM, Paid Social, and Affiliate Marketing holistically, ensuring effective integration and synergy across channels.Develop and implement GEO (Generative Engine Optimization) strategies to enhance the visibility of brands and products across AI-powered search and discovery experiences.Analyze website and e-commerce performance across traffic, user behavior, conversion, revenue, profitability, and relevant performance KPIs, translating insights into actionable commercial initiatives.Plan and manage the digital marketing budget, optimizing investments across channels, countries, and campaigns based on performance and commercial contribution.Manage digital marketing activities for e-commerce platforms in Türkiye and international markets; develop, implement, and optimize strategies tailored to local market dynamics and consumer behavior.Lead the end-to-end management of digital marketing agencies, including briefing, objective and KPI setting, budget management, performance tracking, and optimization; regularly evaluate agency performance and provide strategic direction.Collaborate closely with central marketing, CRM, technology, commercial, and other relevant teams to continuously improve the digital customer journey.Stay up to date with digital marketing trends, emerging advertising technologies, AI-powered search and discovery solutions, consumer behavior, and competitor activities, identifying and implementing new growth opportunities.Qualifications:Bachelor’s degree in Business Administration, Marketing, Economics, Engineering, Communications, or a related field.Proven experience across multiple digital marketing disciplines, with particularly strong expertise in performance marketing and the ability to approach digital marketing holistically rather than solely from a media or performance perspective.Preferably experienced in retail, e-commerce, FMCG, or other direct-to-consumer industries.Hands-on experience and up-to-date knowledge of GEO (Generative Engine Optimization).Strong knowledge and hands-on experience with Google Ads, Meta Ads, GA4, and other digital advertising and analytics platforms.Solid experience in SEO, SEM, Paid Social, and Affiliate Marketing.Proven experience in digital media budget management, performance optimization, and commercially driven media planning.Strong analytical capabilities, with the ability to analyze web and e-commerce data and translate insights into commercial actions.Experience managing digital marketing operations and advertising accounts across multiple international markets, with a strong understanding of local market dynamics.Proven experience in team leadership, people management, and team development.Strong experience in managing digital marketing agencies, evaluating agency performance, and effectively leading external partners.Strong understanding of digital customer journeys, conversion funnels, customer acquisition, and retargeting strategies.Strong commercial acumen with a solid understanding of budget management and profitability.Excellent written and verbal communication skills in English.