Digital Marketing Manager

DIGITAL MARKETING MANAGER | AGTECH | SYDNEY (LOWER NORTH SHORE)Hybrid workingOur client is an Australian agricultural technology company whose products are trusted daily by producers running large, remote operations. They are growing quickly, expanding into new product categories and new markets, and building a marketing team capable of supporting that. This role reports to the National Marketing Manager.They want someone who will put the plumbing in place - the tracking, the reporting, the automation, the testing habits, so that digital marketing gets sharper every quarter rather than starting from scratch each time. You will be setting direction and doing the work yourself, so this suits someone who still enjoys being in the platforms.RESPONSIBILITIESRun and improve paid acquisition across Google, Meta and other channelsStructure campaigns that bring in qualified leads, then improve them through disciplined testingWork on landing pages and conversion rates alongside creative and webBuild email programs and automated journeys covering onboarding, engagement and retentionSharpen how audiences are segmented and how communications are personalisedSupport renewals and account growth with targeted digital activityLook after the website and the conversion paths through itKeep tracking and measurement clean, and build reporting people actually use to make callsSupport the CRM and marketing automation stack, including data quality and audience managementFind practical ways to apply automation and AI to marketing workflowsDesign and run experiments across audiences, channels, creative and journeys, and share what you learn with the wider teamREQUIREMENTSExperience building digital media strategy - audience planning, channel mix, campaign structure and optimisation - with commercial results behind itStrong hands-on capability across Google and MetaA history of planning, launching and improving digital campaignsGenuinely analytical. You are comfortable in the numbers and use them to decide, not to justifyWorking knowledge of CRM, email marketing and customer journeysWebsite optimisation and digital analytics experienceOrganised, detail-focused, able to keep several things moving at onceCurious about automation, emerging tools and AI in a marketing contextNICE TO HAVEBackground in technology, SaaS or subscription businessesHands-on time with CRM and marketing automation platformsExperience owning an acquisition budgetLifecycle or retention marketing experience