Digital Marketing Manager

Company Description ZORO MISR is a fully integrated digital tourism platform that enables travelers from around the world to book unique, personalized, and memorable experiences and services. The company specializes in Egyptian tourism and travel booking, offering excursions, activities, transportation arrangements, and car rentals. A dedicated team of local guides and tourism representatives is available 24/7 to provide expert guidance and support throughout the travel journey. ZORO MISR focuses on optimizing the traveler experience from start to finish through a seamless digital platform and high-quality customer service.Role Description The Digital Marketing Manager is a full-time, on-site role based in Cairo, Egypt. This role is responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, drive platform usage, and generate qualified leads. Daily tasks include managing social media channels, developing content and campaign calendars, overseeing paid advertising, and monitoring performance across digital platforms. The Digital Marketing Manager will analyze web and campaign data to refine strategies, collaborate with cross-functional teams such as product and customer support, and ensure consistent brand messaging across all digital touchpoints. The role also involves staying updated on digital marketing trends in tourism and recommending new initiatives to enhance online engagement and customer acquisition.Qualifications Strong skills in Digital Marketing and Marketing, with experience designing and managing integrated online campaigns.Proficiency in Social Media Marketing, including content planning, community management, and paid social advertising.Experience in Lead Generation, with the ability to develop strategies that convert prospects into active users or customers.Competence in Web Analytics, using tools such as Google Analytics or similar platforms to measure performance and optimize campaigns.Proven experience in managing digital initiatives in B2C or travel/tourism sectors is preferred.Excellent analytical, communication, and organizational skills.Ability to work on-site in Cairo, Egypt and collaborate effectively with multidisciplinary teams.Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.