Digital Marketing Manager

Company Description Kai Group of Companies is a leading leisure and lifestyle brand in Sri Lanka, creating immersive destinations that blend hospitality, culture, and modern living. Its portfolio includes Kai Pool Beach Club in Weligama, the largest beach pool club in Sri Lanka, known for vibrant energy, world-class food and beverage, and a dynamic social atmosphere. Along the southern coast, Kai Ahangama offers a distinctive rooftop café and bar experience with elevated design, curated menus, and panoramic views. In Colombo, Kai Colombo is recognized for refined urban dining, standout brunch culture, and specialty coffee for a quality- and design-focused community. The group has also expanded into fashion through Kai Merch and Seasons by Kai, developing design-forward apparel and trend-driven women’s collections, with a vision to grow into international markets.Role Description This is a full-time, on-site Digital Marketing Manager role based in Colombo. The Digital Marketing Manager will plan, execute, and optimize digital marketing campaigns for Kai Group’s hospitality and fashion brands, ensuring consistent brand positioning across all online channels. The role includes managing social media accounts, coordinating content calendars, and driving audience engagement and community growth. The manager will be responsible for lead generation activities, performance tracking, and reporting using web analytics tools to improve campaign effectiveness and return on investment. Collaboration with internal teams and external partners is required to develop integrated marketing initiatives, support product launches, and enhance the overall digital presence of the group.QualificationsStrong Digital Marketing and Marketing skills, with experience managing multi-channel campaigns.Proficiency in Social Media Marketing across major platforms, including content planning and audience engagement.Experience in Lead Generation, including building and optimizing funnels to drive customer acquisition.Ability to use Web Analytics tools (e.g., Google Analytics, social media insights) to interpret data and guide decisions.Solid understanding of brand management, positioning, and lifestyle/hospitality marketing is highly beneficial.Excellent written and verbal communication skills, with strong attention to detail and creativity.Proven ability to work on-site in a fast-paced environment, manage multiple projects, and meet deadlines.Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent professional experience will be considered.Previous experience in hospitality, food and beverage, fashion, or lifestyle brands is an advantage.