Digital Marketing Manager

Digital Marketing ManagerBabyGold | Los Angeles, CA (In-Person) | Full-TimePay Range: $70,000–$90,000/year, DOEAbout BabyGoldBabyGold is a woman-founded fine jewelry brand built on a simple idea: heirloom-quality pieces, made to order, in real gold and natural diamonds. Our jewelry is designed and manufactured in-house at our Los Angeles studio by a team of 100+ skilled artisans — no mass production, no middlemen. We're growing fast and looking for a Digital Marketing Manager to help scale our brand across every digital channel.About the RoleWe're looking for a full-funnel Digital Marketing Manager to own and grow our digital presence — from top-of-funnel awareness to bottom-of-funnel conversion. You'll manage paid media, email/CRM, SEO, and social strategy, working cross-functionally with our creative, e-commerce, and customer service teams. This is a hands-on role for someone who can both strategize and execute.What You'll DoPlan, launch, and optimize paid campaigns across Meta, Google, and emerging platformsOwn email/CRM marketing strategy — segmentation, flows, campaigns, and revenue reportingDrive organic growth through SEO strategy, on-site optimization, and content planningManage and grow BabyGold's social media presence in partnership with our social/UGC teamAnalyze performance across channels and turn data into actionable recommendationsManage marketing budget allocation and report on ROI/ROAS across channelsPartner with creative and product teams to align campaigns with new launchesStay ahead of digital marketing trends, platform changes, and industry best practicesWhat You Bring3–5 years of experience in digital marketing, ideally in e-commerce, DTC, or retailProven experience managing paid media budgets with measurable ROIHands-on experience with email/CRM platforms (Klaviyo experience a plus)Working knowledge of SEO fundamentals and analytics tools (GA4, etc.)Strong analytical skills — comfortable pulling and interpreting your own dataExcellent written and verbal communication skillsA collaborative, detail-oriented approach and comfort in a fast-paced, growing companyMust be able to work in-person at our Los Angeles studio, Monday–FridayWhy BabyGoldBe part of a fast-growing, Los Angeles based brand with in-house manufacturingDirect collaboration with founders and cross-functional teamsRoom to grow as the brand scales