Digital Marketing Manager

Digital Marketing Manager (Hands-on Growth Resource)Role Summary:A hands-on digital marketing leader who combines strategic thinking with executional depth. This role will own both paid and organic growth — building campaigns that acquire parents, therapists, and institutions while driving engagement and brand authority for CognitiveBotics.

Key Responsibilities

• Own and manage end-to-end marketing funnel (awareness → lead → conversion → retention).
• Plan, execute, and optimize digital ad campaigns (Google, Meta, LinkedIn).
• Develop and implement SEO, SEM, content, and email marketing strategies.
• Build landing pages, nurture journeys, and performance dashboards.
• Drive community marketing — parent groups, therapist forums, webinars.
• Collaborate with SDR & Sales teams for lead scoring, nurturing, and MQL handoff.
• Work on creative storytelling for brand campaigns (videos, blogs, thought leadership).
• Manage small in-house team / freelancers for content, design, and automation.Profile Requirements:
• 6–10 years of experience in digital performance marketing (preferably in EdTech, HealthTech in SaaS set-up).
• Proven track record of lead generation (CPL/CAC optimization).
• Hands-on in tools like Google Ads, Meta Ads, HubSpot, WordPress, Canva, and GA4.
• Analytical + creative mindset — can interpret data and craft narratives.
• Must be a doer — capable of designing creatives, writing copies, driving content marketing strategies, and optimizing campaigns independently.KPIs:
• Cost per Lead (CPL) and LTV/CAC ratio
• Lead-to-MQL and MQL-to-deal conversion rates
• Organic traffic growth (SEO performance)
• Campaign ROI and engagement metrics