Digital Marketing Manager

Company Description DMHCA, a unit of New Delhi Medical Healthcare Academy, is a leading provider of technology-driven advanced upskilling courses for doctors and healthcare professionals. The academy offers PG Diploma, Fellowship, and Certificate programs approved by the International Board of Medical Practitioners (USA). Courses are designed in flexible formats to optimize learning time and are tailored to the academic needs of both recent graduates and experienced specialists. By combining cutting-edge technology with expert medical education, DMHCA aims to enhance patient outcomes. Learners benefit from curated audio, video, and e-learning materials, online seminars, and live discussions with renowned clinical experts, all accessible from the comfort of home.Role Description The Digital Marketing Manager is a full-time, on-site role based in New Delhi. This role is responsible for planning and executing digital marketing strategies to promote DMHCA’s programs, increase brand awareness, and drive qualified leads. Day-to-day activities include managing social media campaigns, optimizing paid and organic channels, overseeing email marketing, and coordinating content creation aligned with marketing objectives. The Digital Marketing Manager will monitor and analyze web analytics and campaign performance, prepare regular reports, and recommend improvements based on data insights. Collaboration with academic, sales, and design teams is expected to ensure consistent messaging and support enrollment targets.QualificationsStrong expertise in Digital Marketing and Marketing to develop and implement effective multi-channel campaigns.Hands-on experience in Social Media Marketing to manage platforms, grow engagement, and build brand presence.Proven Lead Generation skills to design and optimize campaigns that drive inquiries and conversions.Proficiency in Web Analytics to track performance, interpret data, and refine strategies based on measurable outcomes.Experience with marketing automation tools, CRM systems, and email marketing platforms is highly beneficial.Solid understanding of SEO/SEM, content marketing fundamentals, and online advertising best practices.Excellent communication, project management, and stakeholder collaboration skills.Bachelor’s degree in Marketing, Business, Communications, or a related field; experience in education or healthcare sectors is an advantage.Ability to work on-site in New Delhi with a proactive, results-oriented mindset and openness to continuous learning.