Digital Marketing Manager

Company DescriptionTraviYo is a one-stop solution for travel professionals, providing technology, marketing, and mentorship to help travel businesses transition from offline to online. The company focuses on empowering travel agencies and companies with digital tools that streamline operations and enhance customer engagement. By combining industry expertise with innovative platforms, TraviYo supports growth and scalability in a competitive travel market. Team members join a dynamic environment where digital transformation and client success are central to the mission.Role DescriptionThe Digital Marketing Manager is a full-time, on-site role based in Noida. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels to increase brand visibility, website traffic, and qualified leads for TraviYo and its clients. Day-to-day tasks include managing social media accounts, overseeing paid and organic campaigns, monitoring web analytics, and refining strategies based on performance data. The Digital Marketing Manager will collaborate closely with sales, product, and content teams to align marketing initiatives with business goals and support the digital transformation of travel companies. The role also includes reporting on campaign results, managing budgets, and staying current with digital marketing trends relevant to the travel industry.QualificationsStrong Digital Marketing and Marketing skills, with experience developing and executing integrated online campaigns.Proficiency in Social Media Marketing, including content planning, community management, and performance analysis.Experience in Lead Generation through digital channels, such as search, social, email, and landing page optimization.Ability to use Web Analytics tools (e.g., Google Analytics or similar) to track performance and derive actionable insights.Solid understanding of SEO/SEM, marketing automation tools, and CRM platforms is highly beneficial.Excellent written and verbal communication skills, with the ability to present strategies and results to stakeholders.Strong analytical, organizational, and time-management abilities, with attention to detail and results orientation.Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing are a plus.5+ years of experience in managing digital campaigns for service-based or travel-related businesses is an advantage.