Digital Marketing Manager
Finstorm Placement Services · Bengaluru, Karnataka, India
Apply & track with Apply EdgeWe are looking for a creative, analytical, and results-driven Digital Marketing Manager to lead and execute digital marketing initiatives that strengthen our brand presence, generate qualified leads, improve customer engagement, and support business growth.Key ResponsibilitiesDevelop and execute digital marketing strategies and campaigns aligned with business objectives.Manage digital channels including SEO, SEM, Google Ads, social media, email marketing, and content marketing.Plan and optimize campaigns to drive lead generation, conversions, and ROI.Monitor website, campaign, and customer engagement analytics and provide actionable insights.Manage and optimize Google Ads campaigns, including setup, targeting, budgeting, and performance.Leverage AI tools such as ChatGPT, Gemini, AI content generation, analytics, and marketing automation to improve productivity and campaign performance.Coordinate website content, design, development, landing pages, and digital user experience.Work closely with Business Development and other teams to align marketing activities with business and revenue objectives.Stay updated on digital marketing trends, technologies, tools, and best practices.Manage multiple digital marketing projects and ensure timely execution.Prepare regular performance reports and recommend improvements based on data and market trends.Support and guide team members while maintaining high standards of quality and performance.RequirementsBachelor’s or Master’s degree in Digital Marketing, Marketing, Business, Communications, or a related field.Proven experience in Digital Marketing, preferably in a professional services or B2B environment.Strong knowledge of SEO, SEM, Google Ads, social media, content marketing, website analytics, and digital marketing tools.Experience with AI-powered marketing tools, marketing automation, and analytics platforms.Knowledge of website design/development and graphic design.Strong analytical and data-driven approach.Excellent communication, presentation, and project management skills.Ability to manage multiple projects in a fast-paced environment.Proactive, creative, adaptable, and commercially focused approach.