Digital Marketing Manager

ResponsibilitiesDigital Marketing & PerformancePlan and execute integrated marketing campaigns across digital channels including social media, SEM, SEO, PPC, display, and third-party platforms.Manage paid media strategy and execution, including budget allocation, campaign optimization, A/B testing, and performance tracking.Monitor and analyze campaign performance using analytics tools (e.g. Google Analytics, Meta Business Manager), delivering regular reports with actionable insights to improve traffic, engagement, and conversion.Identify emerging digital trends, tools, and technologies, ensuring the brand remains competitive and innovative, particularly in mobile and performance marketing.Website & E-commerce OptimizationOversee website management, including content updates, UX enhancements, and conversion rate optimization.Work closely with web developers/agencies to troubleshoot issues, improve site performance, and implement new features.Lead ongoing SEO strategy, including keyword optimization, technical audits, and content improvements to drive organic traffic and rankings.Social Media & ContentDevelop and implement social media strategies aligned with brand positioning and target audience insights.Plan, create, and publish engaging content across platforms, including copywriting, short-form video, and visual assets.Manage content calendars, community engagement, and social listening to strengthen brand presence and audience interaction.Collaborate on photography and video shoots, including briefing, styling direction, and content planning.CRM & Customer EngagementManage CRM platforms and customer databases to drive retention, loyalty, and personalized marketing initiatives.Plan and execute eDM campaigns, including segmentation, automation workflows, and lifecycle marketing strategies.Analyze customer data and behaviour to optimize targeting, improve engagement, and enhance customer journey across touchpoints.Develop and implement loyalty programmes, membership initiatives, and database growth strategies.Partnerships & Influencer MarketingBuild and maintain relationships with online media, influencers, and KOLs to amplify brand reach and credibility.Plan and execute influencer collaborations, media partnerships, and digital activations.Campaign Planning & Brand SupportCollaborate with restaurant teams and Brand Managers to develop and execute marketing campaigns for new menu launches, seasonal promotions, and new openings.Ensure brand consistency across all digital channels and campaign touchpoints.Draft compelling marketing copy for digital platforms, ensuring alignment with brand tone and positioning.Budgeting & ReportingManage digital marketing budgets across paid media, content production, and partnerships, ensuring efficient spend and strong ROI.Track competitor activity and industry trends to inform strategy and identify growth opportunities.RequirementsDegree holder in Marketing, Communications, Digital Marketing, or related discipline.Minimum 4 years of experience in digital marketing, preferably within hospitality or a multi-brand environment.Strong command of written and spoken English and Chinese.Proven experience in digital performance marketing, CRM, and content strategy.Proficiency in Adobe Creative Suite; photography and basic video editing skills are an advantage.Familiarity with analytics tools, CRM systems, and marketing automation platforms.Strong communication, presentation, and stakeholder management skills.Self-motivated, detail-oriented, and able to work independently in a fast-paced environment.We OfferBirthday leave and a celebration allowanceEmployee discount to be used across the Group’s outletsOn-job training and opportunities for growthMedical insuranceWe offer attractive salary and benefits package to the right candidates. Interested parties please apply with full resume, present and expected salary, contact HR Department at 9175-6222.We are an equal opportunity employer and welcome applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly according with the employer’s personal data policies, a copy of which will be available upon written request. Information of unsuccessful candidates will be destroyed within six months.