Digital Marketing Manager

Digital Marketing Manager – Job DescriptionJob SummaryWe are looking for an experienced and results-driven Digital Marketing Manager to lead and execute digital marketing initiatives for Madhu Infotech and its technology/service offerings.The ideal candidate should have strong hands-on experience in SEO, Google Ads/PPC, social media marketing, content marketing, lead generation, website optimization, analytics and marketing automation. The person will be responsible for increasing online visibility, generating qualified leads and improving digital marketing ROI.Key ResponsibilitiesDevelop and execute comprehensive digital marketing strategies aligned with business objectives.Manage SEO, SEM/PPC, Google Ads and other paid digital campaigns.Improve organic search rankings, website traffic and qualified lead generation.Conduct keyword research, competitor analysis and market research.Plan and manage content for websites, blogs, landing pages and social media.Manage company social media channels and develop engaging campaigns.Create and optimize landing pages and conversion funnels.Monitor website performance using Google Analytics/GA4, Google Search Console and other analytics tools.Track campaign KPIs such as traffic, leads, conversion rate, CAC and ROI.Develop lead-generation campaigns for B2B technology and IT services.Work closely with the sales team to improve lead quality and conversion.Coordinate with designers, developers, content writers and external agencies where required.Prepare regular marketing performance reports and provide actionable insights.Stay updated with changes in search-engine algorithms, advertising platforms and digital marketing trends.Manage digital marketing budgets and optimize spending based on campaign performance.Required SkillsStrong knowledge of SEO and SEM.Hands-on experience with Google Ads and Meta Ads.Knowledge of GA4, Google Search Console and SEO tools.Experience in B2B lead generation, preferably in IT/software services.Good understanding of website analytics and conversion-rate optimization.Strong content marketing and social media skills.Knowledge of email marketing and marketing automation.Strong analytical and problem-solving ability.Excellent written and verbal communication skills.Ability to manage multiple campaigns and work with cross-functional teams.QualificationsBachelor's degree in Marketing, Digital Marketing, Business, Communications, IT or a related field.4–8 years of relevant digital marketing experience.Experience in the IT/software/SaaS/services sector will be an advantage.Key Performance Indicators (KPIs)Organic website traffic and search rankingsQualified leads generatedCost per lead (CPL)Lead-to-opportunity conversion rateWebsite conversion ratePaid advertising ROI/ROASSocial media engagement and reachEmail campaign performanceOverall digital marketing contribution to revenue