Digital Marketing Manager

Company Description JPLoft is a next-generation web and mobile app software development company that leverages AI and Blockchain to deliver future-ready digital solutions. Headquartered in Denver, USA, with operational sales offices in the UK, India, Australia, and Saudi Arabia, the company has over a decade of experience turning global brands’ ideas into high-impact products. JPLoft has successfully delivered more than 1,250 projects across native and cross-platform mobile apps, web apps, and custom software, serving clients in diverse industries. A team of over 130 professionals—including designers, developers, testers, analysts, marketers, and product managers—focuses on responsive, cost-effective solutions backed by clear communication and strict confidentiality. JPLoft emphasizes long-term partnerships, reflected in its high repeat business rate and commitment to transparent, obligation-free consultations.Role Description This is a full-time, on-site Digital Marketing Manager role based in Jaipur. The Digital Marketing Manager will plan, execute, and optimize digital marketing campaigns across channels such as search, social media, email, and display to drive brand awareness, engagement, and lead generation. Responsibilities include defining digital marketing strategies aligned with business goals, managing paid and organic campaigns, overseeing content planning for web and social platforms, and tracking performance metrics to improve ROI. The role also involves collaborating with design, development, and sales teams to create integrated campaigns, managing marketing automation tools, and maintaining consistent brand messaging across all digital touchpoints. The Digital Marketing Manager will mentor the marketing team, stay current with industry trends and platform updates, and support the promotion of JPLoft’s key services in global markets.Qualifications Candidates should possess skills in digital campaign management, including SEO, SEM, social media marketing, and performance optimization.Candidates should possess skills in content-focused marketing, such as content planning, copywriting, and coordinating blog, website, and social media content.Candidates should possess skills in analytics and reporting, including using tools like Google Analytics, Search Console, and advertising dashboards to track KPIs and generate insights.Candidates should possess skills in marketing automation and CRM, including email marketing platforms, lead nurturing workflows, and integration with sales pipelines.Candidates should possess skills in brand and communication management, including developing consistent messaging, overseeing creatives, and collaborating with design teams.Previous experience (typically 4–7 years) in digital marketing roles, preferably within IT services, software development, or technology-focused organizations.Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree or professional certifications (e.g., Google Ads, Meta Blueprint, HubSpot) are an advantage.Strong analytical