Digital Marketing Manager

About UsAt Desk Lab, we deliver end-to-end technology solutions that help businesses accelerate digital transformation, optimize operations, and achieve sustainable growth. We combine industry knowledge, operational excellence, and innovative digital solutions to solve complex business challenges and create measurable value.DescriptionWe are looking for a strategic and results-driven Digital Marketing Manager to lead our digital marketing efforts and strengthen our presence among business and technology audiences.In this role, you will own our digital marketing strategy end-to-end, including planning, budgeting, and overseeing campaigns, content, and brand presence across digital channels. You will lead marketing execution, manage external partners where needed, and work closely with the wider team to ensure marketing activities support business goals.ResponsibilitiesDevelop and execute the company's digital marketing strategy, ensuring alignment with overall business objectives.Lead the planning, allocation, and optimization of the marketing budget across Google Ads, Meta, LinkedIn, TikTok, and other relevant digital channels.Drive lead generation and business growth through data-driven performance marketing strategies.Manage and mentor the marketing team while coordinating the work of external agencies, freelancers, influencers, and strategic partners.Drive the company's brand positioning through social media, digital branding, and integrated marketing initiatives.Establish and oversee the content strategy for the website, blog, email marketing, and other communication channels to ensure a consistent brand identity.Develop and manage influencer marketing, partnership marketing, and brand collaboration initiatives to expand brand awareness and audience engagement.Define key performance indicators (KPIs), evaluate campaign effectiveness, and provide strategic insights and recommendations to senior management.Collaborate with Product, Sales, Business Development, and Leadership teams to develop marketing initiatives that support lead generation and business growth.Monitor market trends, customer insights, competitor activities, and emerging marketing technologies to identify new opportunities that improve marketing performance and strengthen brand visibility.Foster a data-driven marketing culture by leveraging analytics and market insights to support strategic decision-making.RequirementsBachelor's degree in Marketing, Communications, Business Administration, or a related field.5+ years of experience in digital marketing, with proven experience leading marketing initiatives and managing projects independently.Experience in B2B technology, SaaS, software, IT services, consulting, or other technology-driven industries is highly preferred.Strong hands-on and strategic experience with Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other relevant digital advertising platforms.Experience in performance marketing, including campaign optimization, lead generation, conversion optimization, and ROI measurement.Proven experience developing and executing SEO/SEM strategies.Strong hands-on experience with analytics tools (e.g., Google Analytics 4, Google Tag Manager) and the ability to translate data into actionable insights.Knowledge of influencer marketing, partnership marketing, and brand collaboration strategies.Experience managing marketing budgets and coordinating external agencies, freelancers, and strategic partners.Experience creating marketing strategies for B2B audiences and technology products or services.Excellent communication, organizational, leadership, and stakeholder management skills.Experience with content creation and creative design tools (e.g., Canva, Adobe Creative Suite) is an advantage.Professional proficiency in English.