Digital Marketing Manager

Company Description OkTechMedia is a growing digital-first organization focused on delivering data-driven marketing solutions for businesses across industries. The company combines strategic thinking, creative execution, and technology to help clients strengthen their online presence and accelerate growth. Team members collaborate on end-to-end digital campaigns, from planning and design to optimization and reporting. OkTechMedia values innovation, accountability, and continuous learning, offering opportunities to work with diverse clients and modern marketing tools.Role Description The Digital Marketing Manager at OkTechMedia will lead the planning, execution, and optimization of digital marketing campaigns across channels. This is a full-time, on-site role based in the Pune/Pimpri-Chinchwad area, working closely with cross-functional teams to drive brand visibility and qualified leads. Day-to-day responsibilities include developing and implementing digital marketing strategies, managing social media marketing activities, overseeing lead generation initiatives, and tracking performance using web analytics tools. The role also involves content coordination with designers and writers, managing campaign budgets, preparing performance reports, and recommending improvements based on data insights. The Digital Marketing Manager will mentor team members, maintain consistency in brand messaging, and stay current with industry trends and best practices.Qualifications Strong Digital Marketing and Marketing skills, with experience planning and executing integrated online campaigns.Demonstrated expertise in Social Media Marketing for brand building, audience engagement, and campaign management.Proven experience in Lead Generation, including funnel optimization and conversion-focused strategies.Proficiency in Web Analytics tools (e.g., Google Analytics or similar) to measure performance and inform decisions.Ability to develop data-driven strategies, interpret metrics, and present clear, actionable insights.Excellent written and verbal communication skills, with strong stakeholder and vendor management abilities.Experience with marketing automation platforms, CRM tools, and paid media (search, social) is preferred.Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing are an advantage.Proactive mindset, strong organizational skills, and the ability to work effectively in a fast-paced, collaborative environment.