Digital Marketing Manager

Location: Bengaluru Experience: 2–5 yearsType: Full-timeAbout Product SpaceProduct Space is a community-led learning platform for Product leaders, founders, and tech professionals.

We help professionals build future-ready skills in Product Management, AI, and Leadership through hands-on learning, mentor-led sessions, real-world projects, and a strong professional community.We’re looking for a Digital Marketing Manager who can take ownership of our growth engine and build scalable channels that drive awareness, qualified leads, registrations, and revenue.What You’ll OwnOwn the end-to-end growth funnel — acquisition → lead generation → conversion → engagement → retentionDevelop and execute growth strategies across organic, paid, social, partnerships, communities, email, WhatsApp, and contentIdentify the highest-impact growth opportunities and turn them into actionable experimentsWork closely with the Content, Performance Marketing, Product, Sales, and Program teams to improve funnel performanceBuild and optimize landing pages, campaigns, lead magnets, webinars, events, and other growth initiativesAnalyze funnel data to identify drop-offs and opportunities for improvementRun A/B tests across messaging, creatives, landing pages, CTAs, campaigns, and user journeysBuild dashboards and track key growth metrics including CAC, CPL, conversion rates, activation, engagement, and revenueDevelop growth loops that increase organic reach, referrals, community participation, and repeat engagementExplore new acquisition channels and partnerships that can unlock incremental growthContinuously research competitor strategies, market trends, and emerging growth channelsWork hands-on — from identifying an opportunity to executing, measuring, and iterating on itWhat We’re Looking For2–5 years of experience in Growth, Marketing, Product Growth, or a similar roleStrong understanding of growth funnels and experimentationExperience with performance marketing, lifecycle marketing, CRM, content, or community-led growthStrong analytical and problem-solving skillsComfortable working with data and making decisions based on metricsAbility to independently own projects from idea to executionStrong understanding of digital marketing channels and user behaviorExcellent communication and stakeholder management skillsA strong bias toward experimentation — you should enjoy testing ideas rather than waiting for perfect answersGood to HaveExperience in EdTech, SaaS, consumer internet, or community-led businessesExperience with tools such as Google Analytics, Meta Ads, Google Ads, CRM platforms, HubSpot, Mixpanel/Amplitude, or similar toolsExperience building growth campaigns from scratchUnderstanding of SEO and content-led growthExperience working with early-stage or fast-growing companiesWhat You’ll Get at Product SpaceOwnership of a critical growth function from day oneOpportunity to experiment across AI, Product, Education, Community, and ContentWork directly with the leadership teamExposure to a large community of Product and tech professionalsFreedom to test ideas, build new channels, and see your work directly impact business growthA fast-paced environment where execution matters more than hierarchy