Digital Marketing Manager

We’re looking for a commercially driven Digital Marketing Manager to lead digital growth and multi-channel marketing strategy for a scaling beauty business.This is a hands-on role suited to someone with a strong track record of driving physical product sales through e-commerce.You’ll take ownership of paid media, CRM, social and digital campaigns, working closely with Brand, Creative and E-commerce to grow revenue, acquire new customers and increase retention.The Role:Manage an agency to optimise Meta and Google Ads, including Shopping, Performance Max, Search and retargeting.Manage paid media budgets and performance against ROAS, CAC, LTV, AOV and conversion targets.Manage HubSpot/Klaviyo CRM, including email, SMS, segmentation and automated customer journeys.Develop campaigns around product launches, promotions and key trading periods.Manage Brand and Creative teams to develop and optimise high-performing content.Identify opportunities to improve website conversion, customer retention and online revenue.Oversee influencer, creator and UGC activity where required.Track and report on key commercial and marketing KPIs.Manage external agencies/freelancers where required.The Person:DTC physical product e-commerce experience.Hands-on expertise across Meta Ads, Google Ads and CRM platforms such as HubSpot or Klaviyo.Experience managing or overseeing creative teams, including designers and content creators.Comfortable managing multiple brands and brand identities.Strong commercial understanding of ROAS, CAC, LTV, AOV, CVR and customer retention.A data-driven, commercially minded approach with a genuine passion for digital growth.If you’re ready to take ownership of digital growth for an ambitious beauty brand, we’d love to hear from you.