Digital Marketing Manager
Positive Zero · Dubai, United Arab Emirates
Apply & track with Apply EdgePositive Zero is powering the region’s energy transition by helping businesses, communities, and cities take control of their energy future—without the upfront cost or complexity.With over 200 MW of decentralised power in operation and $31M in client savings to date, we’re a leading energy transition partner across the GCC for the commercial, industrial, and public sectors.Our decarbonisation-as-a-service model integrates solar, on-site utilities, energy efficiency, fleet electrification, and clean energy on demand—reducing costs, consumption, and carbon footprint.We manage everything end-to-end, with a 200-strong team across Saudi Arabia, United Arab Emirates, Oman, and Bahrain delivering scalable, long-term solutions.
This digital-first role combines strategy and execution: you will set the direction, then build, launch and optimise campaigns yourself. You will also create much of the content that drives them. The focus is on growing brand awareness, generating qualified demand and delivering measurable ROI, while supporting brand, PR and events.Key ResponsibilitiesStrategy & performanceSet the digital marketing strategy and own the full funnel, from awareness through lead generation, conversion and nurtureManage budgets and optimise performance against key KPIs, including CPL, CPA, ROAS, conversion and pipelineOwn marketing analytics, tracking, attribution and performance reporting across GA4, Google Tag Manager and relevant platformsUse AI tools and technologies to improve marketing processes and performanceHands-on executionPlan, build, launch and optimise paid media campaigns yourself across Google Ads, LinkedIn, Meta and other B2B channelsRun SEO, SEM, website optimisation, landing pages and conversion-rate optimisation day to dayManage CRM and marketing automation, including segmentation, lead scoring and nurture campaignsManage external agencies, vendors and marketing projectsContent creationCreate digital content for social media, the website, email and campaigns, turning complex technical propositions into clear and engaging storiesOwn organic social media strategy and day-to-day publishing across relevant channelsCreate presentations, pitch decks, proposals and sales enablement materialsDevelop thought leadership content and support brand, PR, media relations and events across the GCCRequirementsBachelor’s degree in Marketing, Digital Marketing, Communications, Business or a related field8–10 years’ hands-on experience in digital and performance marketingStrong hands-on experience building and running campaigns in Google Ads, LinkedIn Campaign Manager and MetaA track record of creating content yourself, not just directing itStrong knowledge of SEO, SEM, email marketing, content marketing and digital analyticsExperience with GA4, Google Tag Manager and CRM/marketing automation platforms such as HubSpot or SalesforceStrong analytical, communication, project management and budget management skillsEqually comfortable setting strategy and rolling up your sleeves to deliver itProfessional certification in Digital Marketing, Performance Marketing or AI in MarketingPreferredGCC / Middle East market experienceB2B marketing experience, ideally within Energy, Sustainability, Power, Technology, Industrials or AutomotiveExperience working in a marketing, communications or advertising agencyExperience in a managerial or senior individual-contributor roleFamiliarity with Canva, Adobe, CapCut and AI-powered marketing toolsReports To: Head of MarketingWhy Join Positive Zero? By joining Positive Zero, you will benefit from:A purpose-driven company at the forefront of the region’s energy transitionThe opportunity to shape and grow a high-impact regional brandA collaborative and fast-growing environmentExposure to exciting projects across the GCCLearning and development opportunitiesCompetitive compensation and benefits*Only relevant candidates will be contacted at this time.