Digital Marketing Manager

Job Title: Assistant Manager / Manager - Digital Marketing Location: Dubai, UAE Reports to: Marketing Manager / Head of Marketing Company: Oro Vento Parfum (Luxury fragrance house – Born in Dubai, Crafted for the World). https://orovento.com About Oro Vento ParfumOro Vento Parfum is a Dubai-born luxury fragrance house creating modern, timeless scents with European master perfumers and finishing in the UAE.

We blend Dubai’s energy with refined European craftsmanship, telling stories of courage, allure, balance, and emotion. As we expand our presence from premium retail counters and experiential events into a strong digital ecosystem, we are looking for a strategic Digital Marketing Manager to lead our online growth and brand storytelling across digital channels.Role OverviewThe Digital Marketing Manager will own the full digital marketing strategy and execution for Oro Vento Parfum. You will drive brand awareness, engagement, and conversion through a sophisticated, luxury-aligned digital presence. This role combines strategic thinking with hands-on execution across paid media, organic channels, website/e-commerce, email, and performance marketing — working closely with the Social Media Executive, Marketing Manager, and external agencies.Key ResponsibilitiesDigital Strategy & PlanningDevelop and own the annual and quarterly digital marketing strategy aligned with overall brand and business goals.Define clear KPIs across awareness, engagement, traffic, lead generation, and e-commerce performance.Continuously monitor market trends, competitor activity, and consumer behaviour in the luxury fragrance and beauty space to refine strategy.Performance Marketing & Paid MediaPlan, manage, and optimise paid campaigns across Meta (Instagram & Facebook), TikTok, Google Ads (Search, Display, Shopping, YouTube), Snapchat, and other relevant platforms.Manage media budgets, bidding strategies, audience targeting, and creative testing to maximise ROI.Oversee retargeting, lookalike audiences, and conversion campaigns that convert interest into sales.Website, E-commerce & SEODrive continuous improvement of the Oro Vento website and e-commerce experience (user journey, conversion rate optimisation, product page performance).Lead SEO strategy (on-page, technical, and content) to improve organic visibility for luxury fragrance-related search terms.Collaborate with developers and designers on website updates, landing pages, and campaign microsites.Content & Campaign ExecutionOversee digital content strategy in collaboration with the Social Media Executive and creative partners.Lead the planning and execution of integrated digital campaigns for product launches, seasonal collections, events, and brand storytelling.Ensure all digital touchpoints maintain a consistent, premium brand voice and visual identity.Email, CRM & RetentionBuild and manage email marketing and CRM programmes to nurture customers, drive repeat purchases, and increase lifetime value.Develop automated flows (welcome series, abandoned cart, post-purchase, re-engagement) and campaign newsletters.Analytics, Reporting & OptimisationOwn digital analytics setup and reporting (Google Analytics 4, Meta Pixel, TikTok Pixel, etc.).Deliver clear, insight-driven performance reports with actionable recommendations.Use data to continuously test, learn, and optimise campaigns and channels.Team & Agency ManagementWork closely with the Social Media Executive and guide day-to-day digital execution.Manage relationships with external agencies, freelancers, and technology partners (media, creative, tech).Ensure brand consistency and quality across all digital outputs.Requirements & QualificationsBachelor’s degree in Marketing, Digital Marketing, Business, or a related field (Master’s preferred).6+ years of progressive experience in digital marketing, with at least 2–3 years in a managerial or senior specialist role.Proven track record managing multi-channel digital strategies (paid social, Google Ads, SEO, email, website/e-commerce) with measurable results.Strong experience in luxury, beauty, fragrance, fashion, or premium lifestyle brands is highly preferred.Hands-on expertise with Meta Ads Manager, Google Ads, TikTok Ads, Google Analytics 4, and email platforms (Klaviyo, Mailchimp, or similar).Solid understanding of e-commerce best practices and conversion rate optimisation.Excellent analytical skills with the ability to turn data into clear insights and decisions.Strong creative sensibility and understanding of luxury brand storytelling.Excellent project management, communication, and stakeholder management skills.Fluent in English (Arabic is a strong advantage).Ability to thrive in a fast-paced, entrepreneurial environment and balance strategy with hands-on execution.What We OfferThe opportunity to build and own the digital presence of a rising Dubai-born luxury fragrance brand from the ground up.High level of ownership and creative influence.Collaborative culture with direct impact on brand growth.Competitive compensation package aligned with experience and UAE market standards (details to be discussed).