Digital Marketing Manager

About the CompanyBookMyTourNow is an integrated travel, business automation, and hospitality technology company offering comprehensive travel services, digital solutions, and AI-powered business support.We focus on leveraging technology, innovation, and customer-centric solutions to improve operational efficiency, deliver exceptional travel experiences, and accelerate business growth.Website: www.bookmytournow.comBookMyTourNow — Your Journey, Our Commitment.About the RoleJob Description – Digital Marketing Executive

Company: BookMyTourNow

Department: Marketing & Business DevelopmentDesignation: Digital Marketing Executive / Digital Marketing SpecialistIndustry: Travel, Tourism, Hospitality & Technology

Employment Type: Full-TimeExperience Required: 1–4 YearsReporting To: Marketing Manager / ManagementJob SummaryBookMyTourNow is seeking a creative, analytical, and performance-driven Digital Marketing Executive responsible for planning, executing, optimizing, and monitoring digital marketing campaigns to strengthen brand visibility, generate qualified leads, increase website traffic, and drive business revenue.The ideal candidate should have hands-on experience in performance marketing, SEO, social media management, content marketing, lead generation, and marketing analytics, with a strong focus on ROI, customer acquisition, lead quality, and sales conversion.ResponsibilitiesKey Roles & Responsibilities1.

Digital Marketing Strategy & ExecutionDevelop and implement digital marketing strategies aligned with business objectives and revenue targets.Plan and execute monthly marketing calendars, promotional campaigns, and seasonal travel offers.Identify potential customer segments, target markets, and digital acquisition opportunities.Coordinate with sales, product, and operations teams to support business growth.Monitor competitor activities, industry trends, and customer behaviour.2. Performance Marketing & Paid AdvertisingPlan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.Manage Search, Display, Remarketing, Lead Generation, and Conversion campaigns.Conduct audience targeting, keyword research, bidding optimization, and A/B testing.Monitor campaign budgets, cost per lead (CPL), customer acquisition cost (CAC), and return on ad spend (ROAS).Improve campaign performance through continuous analysis and optimization.3. Social Media Marketing & Brand ManagementManage the company's social media presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.Develop engaging content strategies, including reels, promotional creatives, travel videos, and brand campaigns.Coordinate with graphic designers, video editors, and content creators.Increase brand awareness, audience engagement, follower growth, and inbound enquiries.Maintain brand consistency across all digital communication channels.4. Search Engine Optimization (SEO)Implement on-page, off-page, and technical SEO strategies.Conduct keyword research for travel destinations, holiday packages, hotels, visas, and related services.Optimize website content, landing pages, metadata, and internal linking.Monitor organic traffic, keyword rankings, and search visibility.Work with website developers to improve website performance, user experience, and conversion rates.5. Lead Generation & Sales CoordinationGenerate qualified leads for holiday packages, flights, hotels, visas, group tours, and other business verticals.Develop targeted campaigns for B2C and B2B customer acquisition.Coordinate with sales teams to track lead quality, follow-ups, and conversions.Monitor lead movement through CRM and identify opportunities to improve conversion rates.Implement remarketing and lead nurturing strategies to maximize revenue.6. Website, Landing Page & Conversion OptimizationCoordinate website content updates, promotional banners, offers, and campaign landing pages.Improve landing page conversion rates through testing and optimization.Track website visitor behaviour, enquiries, and booking conversion funnels.Coordinate the implementation of tracking pixels, Google Tag Manager, and conversion events.7. Marketing Automation & AI IntegrationUtilize AI-powered marketing tools for content creation, campaign optimization, and audience analysis.Support WhatsApp marketing, email marketing, and automated lead nurturing campaigns.Coordinate CRM integrations and automated marketing workflows.Identify opportunities to reduce marketing costs and improve operational efficiency through automation.8. Analytics, Reporting & Budget ManagementTrack digital marketing performance using Google Analytics 4, Google Search Console, Meta Ads Manager, and other analytical tools.Prepare daily, weekly, and monthly marketing performance reports.Monitor marketing expenditure against approved budgets.Analyze campaign effectiveness and recommend corrective actions.Present actionable insights to management for improving revenue and marketing ROI.Key Result Areas (KRAs) & Key Performance Indicators (KPIs)Key Result AreaPerformance IndicatorLead GenerationNumber of qualified leads generatedLead QualityPercentage of sales-qualified leadsPerformance MarketingCPL, CAC, ROASSalesConversionLead-to-booking conversion rateWebsite PerformanceWebsite traffic and conversion rateSEO PerformanceOrganic traffic and keyword rankingsSocial Media GrowthReach, engagement, and follower growthCampaign ManagementCampaign ROI and budget utilizationBrand Visibility Reach, impressions, and branded searchesReporting & ComplianceTimely reporting and tracking accuracyPerformance expectations: Monthly and quarterly targets will be defined by management based on campaign budgets, business objectives, and assigned responsibilities.Expected Deliverables:Monthly digital marketing strategy and campaign calendar.Daily campaign performance monitoring and optimization.Weekly lead generation and campaign performance reports.Monthly marketing ROI, CPL, CAC, and conversion analysis.Social media content planning and execution.SEO performance and website improvement recommendations.Coordination with sales teams for lead quality and conversion tracking.QualificationsBachelor's degree in Marketing, Business Administration, Mass Communication, or a related discipline.1–4 years of relevant digital marketing experience.Certifications in Google Ads, Google Analytics, Meta Ads, or Digital Marketing will be an added advantage.Previous experience in the travel, tourism, hospitality, or e-commerce industry will be preferred.Required SkillsStrong understanding of digital marketing and performance advertising.Hands-on experience with Google Ads and Meta Ads Manager.Knowledge of SEO, SEM, social media marketing, and content strategy.Proficiency in Google Analytics 4, Google Search Console, and Google Tag Manager.Experience with lead generation, CRM systems, and conversion tracking.Basic understanding of Canva, video editing tools, and AI marketing applications.Strong analytical, communication, and problem-solving skills.Ability to manage multiple campaigns and meet deadlines.Commercial understanding of marketing budgets, ROI, and revenue generation.Preferred SkillsResult-Oriented: Focus on measurable outcomes, conversions, and revenue growth.Accountability: Take ownership of assigned campaigns, budgets, and deliverables.Creativity: Develop innovative marketing campaigns and